Our client looking for a dynamic and entrepreneurial Head of Marketing to lead brand strategy, innovation, go-to-market execution, and ecosystem partnerships across our portfolio. The role requires a strong blend of strategic thinking, consumer understanding, commercial acumen, and execution excellence.

The ideal candidate will have experience in high-growth FMCG/food brands and a proven track record of building impactful brands, driving innovation, and delivering measurable business growth.

Key Responsibilities :

1. Brand Strategy & Identity :

- Define and lead the long-term brand vision, positioning, and identity across the portfolio.

- Build strong and differentiated consumer propositions rooted in insights and market trends.

- Drive brand consistency across all consumer touchpoints, channels, and campaigns.

- Strengthen brand sentiment, salience, and top-of-mind awareness through impactful storytelling and communication.

- Lead integrated marketing campaigns across digital, retail, trade, and offline channels.

2. Innovation :

- Drive the innovation agenda across categories and formats.

- Strengthen and scale the current portfolio through consumer-led renovations and extensions.

- Identify whitespace opportunities and develop path-breaking future products and concepts.

- Partner closely with R&D, consumer insights, and commercial teams to bring innovation pipelines to life.

- Monitor emerging food, health, lifestyle, and consumer trends to shape future growth opportunities.

3. Go-to-Market (GTM) & Launch Excellence :

- Lead end-to-end GTM planning and execution for new product launches and campaigns.

- Develop channel-specific launch strategies across general trade, modern trade, e-commerce, and quick commerce.

- Ensure speed, precision, and excellence in launch execution.

- Collaborate with sales and category teams to maximize market penetration and commercial success.

- Continuously optimize launch effectiveness through data, insights, and post-launch reviews.

4. Commercial Impact :

- Drive marketing initiatives that directly contribute to revenue growth, market share, and profitability.

- Own key business KPIs linked to growth across channels and customer segments.

- Build scalable growth programs through consumer acquisition, retention, and portfolio expansion.

- Utilize analytics and performance metrics to improve ROI and decision-making.

5. Ecosystem Management :

- Build and manage strong relationships with creative agencies, media partners, research firms, influencers, and strategic collaborators.

- Partner cross-functionally with Sales, Product, R&D, Finance, and Supply Chain teams to ensure seamless execution.

- Foster a high-performance marketing culture focused on agility, innovation, and accountability.

- Lead and mentor the marketing team while building future leadership capability.

Success Metrics :

Brand Power : Strength and consistency of brand sentiment and top-of-mind awareness.

Innovation Impact : Contribution of new products and portfolio enhancements to growth.

Commercial Impact : Direct contribution to sales growth across all channels.

Execution Velocity : Speed, quality, and precision of product launches and campaigns.

- Market Share Growth and Consumer Engagement Metrics.

Ideal Candidate Profile :

- 10-15+ years of experience in FMCG, food & beverage, consumer brands, or high-growth startups.

- Strong expertise in brand building, innovation, GTM strategy, and consumer marketing.

- Demonstrated success in scaling brands and launching successful products.

- Strong analytical, strategic, and leadership skills.

- Entrepreneurial mindset with the ability to thrive in fast-paced environments.

- Excellent stakeholder management and cross-functional collaboration skills.