Head - Marketing - FMCG

Role Overview

The client is looking for a hands-on Head of Marketing to lead the next phase of growth. This role will own the complete marketing charter-from brand and communication to digital growth and performance. The leader will play a pivotal role in city and category expansion, with marketing being the primary growth lever in 2026.

Key Responsibilities:

Brand & Communications

- Own and evolve the brand narrative, positioning, and voice across all touchpoints.

- Lead integrated brand, content, and communication strategy across digital and offline channels.

- Build long-term brand equity while supporting short-term growth objectives.

- Growth & Performance Marketing

- Design and execute a digital-first growth strategy covering acquisition, retention, engagement, and lifecycle marketing.

- Scale performance marketing across channels (paid, organic, partnerships, CRM, retention).

- Establish strong experimentation frameworks, cohort analysis, and ROI-led decision making.

Business Scaling & Expansion

- Partner with leadership on city and category expansion, ensuring marketing plays a central role in demand creation.

- Support scale from 3K-3.5K SKUs with category-led marketing strategies.

- Build scalable marketing systems that can support rapid growth.

- Team Leadership & Capability Building

- Lead and mentor a growing marketing team (currently 8 members, expanding further).

- Build high-ownership culture with strong execution rigor.

- Hire, structure, and develop future-ready marketing capabilities.

- Cross-Functional Leadership

- Translate business priorities into actionable marketing roadmaps.

- Be deeply embedded in execution-not a slide-only leadership role.

Candidate Profile

Must-Have

- 12+ years of experience in consumer technology / new-age startups.

- Prior experience scaling 0-to-1 or early-stage journeys (ideally more than once).

- Deep expertise in branding, communications, planning, and performance marketing.

- Proven ability to build and scale a digital presence from the ground up.

- Blend of strategic planning and hands-on, execution track record.

- Strong leadership presence with startup agility.

Good to Have

- FMCG or agency experience (adds depth to brand and consumer thinking).

- Experience working in high-growth, fast-scaling environments.

Team & Business Context

- Total Headcount: ~500 (including interns and consultants)

Marketing Team:

- 2 Brand Leaders

- 2 Marketing Executives

- 2 Copywriters

- 2 Interns