Head - Marketing - FMCG

Description:

About the Company:

The company is a leading FMCG giant in India, offering a wide range of products to meet the needs of a diverse and growing customer base. As it continues to innovate and expand, the company is looking for a dynamic, strategic, and experienced Head of Marketing to lead its marketing efforts and drive the next phase of growth.

Location- Mumbai

Key Responsibilities:

- Brand Strategy & Positioning: Define brand architecture, identity, and portfolio strategy aligned with business growth plans.

- Consumer Insights & Research: Leverage qualitative and quantitative research to decode evolving consumer behavior, category trends, and whitespace opportunities.

- Integrated Marketing: Design and execute 360 marketing campaigns across TV, print, digital, influencer, and in-store touchpoints to build awareness and drive sales.

- Innovation & NPD: Partner with R&D and product teams to identify new product opportunities and manage go-to-market strategy for launches.

- Media & Agency Leadership: Manage creative, digital, PR, and media agencies to ensure brand consistency and best-in-class execution.

- Cross-functional Collaboration: Work closely with sales, trade marketing, and supply chain teams to ensure seamless brand execution across channels.

- Team Leadership: Build, mentor, and inspire a high-performing marketing team with a culture of creativity, agility, and ownership.

Who You Are:

- 15-22 years of FMCG brand management experience, with at least 5+ years in a leadership role.

- Proven track record in building strong consumer brands and driving category growth.

- Deep understanding of ATL, BTL, and digital brand-building levers.

- Strategic thinker with strong commercial acumen and creative sensibility.

- Excellent stakeholder management and leadership skills