Head - Marketing - FMCG

Position: Marketing Head

Gender Preference: Female is preferred

Exp: Should be having 5-10 Years of Exp into Marketing/Brand Function from a Good FMCG Companies

Education Qualification: Must: MBA in Marketing from premium or B+ institute.

Key Result Area:

Strategic: To help achieve marketing vision of creating strong, profitable brands with alignment to consumer needs that builds sales, long term consumer loyalty and equity of the brands

Profitable growth focus: High focus on profits

Customer Focus: Uses Consumer Insights to drive Marketing plans

Role Description:

- Conceptualize & develop effective marketing programs (both ATL and BTL) in order to achieve brand objectives for a Brand portfolio.

- Developing and implementing Annual Brand plans, and Strategy Plans.

- Integrate Marketing Plans with Sales Volume KPIs- monitor and analyse sales figures

- Closely work with cross functional teams internally.

- Interact with advertising, media planning, design and PR agencies on all communication requirements

- Identify research needs, brief MR agencies and implement actions based on findings.

- Work closely with Trade Marketing teams to align and deliver on brand objectives

- Spearhead new thinking and Innovations in the marketing function

- Take responsibility for brand alliance, tie -ups, promotions, line extensions, etc. with agreed objectives

- Conceptualize and implement consumer offers, trade offers etc. in line with brand objective

- Brand performance analysis & tracking in relation to competing brands.