ABS Consulting Reviews by Employees

Key responsibilities: Revenue Growth Strategy: - Lead the development and execution of marketing strategies aimed at driving overall topline revenue growth. Develop and implement revenue growth strategies to maximize sales and market share. - Analyse market trends and customer insights to inform strategic decision-making. Marketing Budgeting and ROI Optimization: - Oversee marketing budgeting, forecasting, and financial planning processes to ensure efficient allocation of resources across campaigns and initiatives. - Approve marketing budgets and ensure adherence to financial limits while maximizing ROI on marketing spend across all channels. - Lead marketing strategies by optimizing campaign efficiency, controlling costs, and driving sustainable revenue growth. Sales Performance Management: - Oversee sales operations, ensuring targets are met and performance is optimized across teams. - Implement metrics and KPIs to track sales performance and drive accountability. Marketing Strategy & Execution: - Provide direction to the Head of Branding & Marketing to create effective marketing strategies that support revenue goals. - Ensure alignment between marketing campaigns and sales objectives to enhance customer acquisition and retention. New Market entry: - Develop and execute strategies for new market entry, including market research, competitive analysis, go-to-market plans, and localization of marketing campaigns to ensure successful brand penetration and growth. Brand custodian: - Serve as the brand custodian, ensuring consistent brand messaging, visual identity, and tone across all marketing channels to strengthen brand equity and maintain a strong market presence. Strategic direction: - Collaborate as a key member of the leadership team to shape the organization's strategic direction, drive business growth, and align marketing initiatives with overarching corporate goals. Market Intelligence: - Lead efforts in gathering and analysing market intelligence to identify growth opportunities. - Monitor the competitive landscape and adjust strategies to maintain a competitive edge. Customer Engagement: - Enhance customer experience and engagement strategies to drive customer loyalty and retention. - Oversee customer service initiatives to ensure high levels of satisfaction and address customer needs effectively. Team Management: - Lead and mentor the sales & marketing teams, fostering a culture of accountability, continuous improvement, and collaboration to drive performance and achieve organizational goals.

Kolkata

Head - Marketing - FMCG 

Job Description for Head - Marketing - FMCG  in ABS Consulting Pvt Ltd in  Kolkata for (20-28) years of experience. Apply Now!