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Position: Head of Marketing Location: Pune, India Reporting to: CEO About the Role: We are hiring a dynamic and visionary Head of Marketing for a leading multinational in India. The incumbent will be responsible for defining and executing the marketing roadmap in India. This is a leadership role with a strong strategic focus on brand positioning, product innovation, demand generation, and cross-functional collaboration. Key Responsibilities: 1. Product Strategy & Lifecycle Management - Define the product roadmap in collaboration with the global product team, based on Indian consumer insights. - Drive innovation through deep market understanding and competitor analysis. - Position premium products across channels while managing pricing strategy and profitability. 2. Brand Development & Marketing Communication - Develop and execute a cohesive brand strategy to strengthen market positioning. - Ensure consistent brand representation across ATL, BTL, digital, and in-store marketing initiatives. - Optimize marketing budgets to deliver strong ROI on brand building initiatives. 3. Demand Generation & GTM Strategy - Build and scale influencer programs targeting architects, consultants, and builders. - Co-create trade marketing campaigns with the sales team for general trade, modern trade, and e-commerce channels. - Develop programs to engage retail influencers like plumbers, electricians, and service technicians. 4. Consumer & Market Insights - Drive qualitative and quantitative research initiatives to understand consumer behaviour and market shifts. - Track competitor movements and identify whitespace opportunities for product and promotional strategies. 5. Cross-functional Collaboration - Work closely with Sales, Service, R&D, Finance, and Supply Chain to ensure alignment on go-to-market strategies. - Lead budgeting, forecasting, and cross-functional planning cycles. - Partner with HR to build and lead a high-performing marketing team. 6. Sustainability & Thought Leadership - Drive sustainability initiatives including energy conservation, e-waste recycling, and awareness campaigns. - Stay updated with global technological and regulatory trends impacting in the sector. Education: - MBA from a premier institute is a must. - Bachelor's degree in Engineering or a related technical field preferred. Experience: - 10-15 years of relevant experience, ideally in Consumer Durable or FMCG industry. - Strong exposure to brand management, product lifecycle, P&L ownership, and digital marketing. Key Skills: - Strategic marketing, product roadmap planning - GTM execution, pricing, channel and trade marketing - Budget management and ROI analysis - Strong leadership, stakeholder management, and cross-functional collaboration

Pune

Head - Marketing - FMCG 

Job Description for Head - Marketing - FMCG  in ABC Consultants in  Pune for (10-15) years of experience. Apply Now!

Head - Marketing - FMCG  | iimjobs.com