About the Role:

We are looking for an experienced Head of Marketing to lead the overall marketing strategy for a fast-growing FinTech organization.

The role will own brand positioning, customer acquisition, product marketing, digital growth, market intelligence and integrated marketing initiatives across the business.

The ideal candidate will have strong experience in FinTech, Banking, Financial Services, Digital Payments, Lending, WealthTech, InsurTech or related financial technology businesses, with a proven track record of building brands and driving measurable business growth.

The candidate should be highly strategic, data-driven and customer-focused, with the ability to balance long-term brand building with short-term commercial objectives.

Key Responsibilities:

Marketing & Brand Strategy:

- Own and execute the company's overall brand and marketing strategy aligned with business and growth objectives.

- Build a differentiated and trusted brand within the FinTech ecosystem.

- Develop positioning, messaging and communication strategies for products and customer segments.

- Ensure consistent brand experience across digital and offline customer touchpoints.

- Build long-term brand equity while driving measurable business outcomes.

Growth & Customer Acquisition:

- Develop strategies for customer acquisition, engagement, retention and lifecycle marketing.

- Drive digital marketing initiatives across SEO, SEM, paid media, social media, content and performance marketing.

- Optimize customer acquisition funnels, conversion rates and marketing ROI.

- Use customer and market data to identify growth opportunities and improve campaign effectiveness.

Product & FinTech Marketing:

- Partner closely with Product, Sales, Technology and Business teams to develop go-to-market strategies for new financial products and services.

- Lead product launches, campaigns and customer communication initiatives.

- Translate complex financial technology propositions into simple, compelling customer messaging.

- Develop marketing strategies across relevant FinTech offerings such as digital payments, lending, financial services, wealth or other digital financial products.

Customer & Market Intelligence:

- Lead customer research, segmentation and market analysis.

- Track industry trends, competitor activity and emerging FinTech opportunities.

- Develop actionable insights to support product, business and marketing decisions.

- Establish a strong understanding of customer needs, behavior and pain points.

Leadership & Stakeholder Management:

- Lead and develop the marketing function across Brand, Digital, Content, Performance Marketing, Product Marketing, Social Media and Market Research.

- Manage internal teams, agencies and external partners.

- Partner with senior leadership to define priorities, budgets and growth strategies.

- Present marketing performance, insights and recommendations to executive leadership.

Marketing Performance & Budget:

- Own the annual marketing budget and allocate resources based on strategic priorities.

- Establish KPIs covering brand awareness, customer acquisition, CAC, conversion, retention, engagement, lead quality and marketing ROI.

- Use analytics and experimentation to continuously improve marketing effectiveness.

- Ensure marketing investments deliver measurable commercial and brand impact.

Required Qualifications:

- 10+ years of progressive marketing experience, preferably within FinTech, Banking, Financial Services, Payments, Lending, WealthTech, InsurTech or related sectors.

- Proven experience leading marketing teams and integrated marketing functions.

- Strong experience in FinTech/digital financial product marketing and customer acquisition.

- Experience developing and executing multi-channel and digital-first marketing strategies.

- Strong understanding of Brand Strategy, Product Marketing, Performance Marketing, CRM, SEO, Paid Media, Content and Marketing Analytics.

- Experience managing marketing budgets, agencies and senior stakeholders.

- Strong commercial orientation with the ability to connect marketing initiatives to business outcomes.

- Excellent communication, leadership and strategic thinking skills.

Ideal Candidate:

- A strategic and commercially oriented FinTech marketing leader who can build a trusted financial brand, drive digital customer growth, launch and position products effectively, and lead a high-performing marketing organization.

- The candidate should combine brand thinking, growth marketing, customer insight and strong understanding of the FinTech ecosystem.