Head - Marketing - FinTech

Head Marketing (12-18 yrs)

Role Overview:

Looking for an exceptional marketing leader who combines strategic thinking with hands-on execution. As the Marketing Head, you'll own the entire marketing charter, from customer acquisition and lifecycle marketing to brand, content, product marketing and growth experimentation. You'll partner closely with Product, Analytics, Data Science and Business teams to accelerate user growth while improving retention, engagement and monetization. This role is ideal for someone who thrives in high-growth environments, loves solving ambiguous problems, is deeply analytical and is equally comfortable discussing CAC payback models as they are launching breakthrough campaigns.

Key Responsibilities:

- Growth & User Acquisition: Own customer acquisition across paid, organic, partnerships and emerging channels. Continuously optimize CAC, ROAS, LTV and payback periods. Identify and unlock new growth channels through experimentation and build scalable acquisition engines that drive sustainable growth.

- Brand & Consumer Marketing: Build one of India's most trusted consumer fintech brands by developing differentiated positioning and messaging.

- Product Marketing: Own GTM strategy for new product launches by translating complex financial products into compelling consumer narratives.

- CRM & Lifecycle Marketing: Build sophisticated lifecycle journeys across Push, Email, SMS and WhatsApp to improve activation, engagement, retention and reactivation. Drive personalized customer experiences using data and experimentation.

- Performance Marketing: Scale digital acquisition across Google, Meta and other performance channels. Build robust attribution and measurement frameworks and continuously improve campaign efficiency.

- Content & Social: Build educational content that improves financial literacy to help grow presence across social platforms. Develop creator and influencer partnerships.

- Analytics & Experimentation: Create a culture of experimentation. Define & own north-star metrics and marketing dashboards by partnering with Analytics to improve marketing effectiveness. Lead A/B testing across the customer journey.

- Team Leadership: Build and mentor a world-class marketing organization. Hire and develop high-performing talent by fostering a culture of ownership, speed and customer obsession.

Requirements:

- 10-15 years of progressive marketing experience.

- Experience leading marketing in a high-growth consumer internet, fintech, digital payments, lending or subscription business.

- Strong expertise in performance marketing and growth.

- Deep understanding of consumer funnels and lifecycle marketing.

- Proven success managing multi-crore marketing budgets.

- Strong analytical mindset with the ability to make data-driven decisions.

- Experience building and leading high-performing marketing teams.

- Fintech, credit, banking or financial services experience.

- Experience scaling a startup from Series A/B through rapid growth.

- Exposure to app-first businesses with millions of users