Head - Marketing - FinTech

Head - Marketing

Job Description:

Our client is in the investments space, backed by several strategic industry titans in the wealth management and VC space. They are looking for a young and dynamic marketing leader who will lead the marketing efforts towards building the brand to attract and educate investors about their offering.

Job Description:

- Drive brand awareness and visibility among potential investors by leading the brand strategy, brand positioning and annual marketing communication plans and campaigns across digital channels in line with the company's objectives

- Develop, execute, and manage comprehensive marketing campaigns across multiple online and offline channels, including SEO, SEM, email, and social media.

- Create engaging digital content (e.g., blogs, social media posts, videos, webinars) to educate on investing and promote the client's offerings.

- Leverage social media platforms to engage with investors, build community, and drive awareness.

- Manage and allocate marketing and resourcing budgets based on quarterly/annual targets

- Monitor and analyse marketing performance through various data driven metrics and analytics and make data driven data-driven decisions to optimize marketing efforts.

- Work closely with the sales team for short-term and long-term business objectives, basis understanding of consumer behaviour and support the company's overall objectives

Qualifications:

- 12+ years of digital marketing experience with experience in a fintech/financial services being an advantage

- Must have ability to drive both brand and digital marketing (across content and performance marketing)

- Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, LinkedIn Campaign Manager, Meta Ads etc.

- Excellent communication and leadership skills

- Self-starter who enjoys a fast-paced environment