Job Summary:

The Head of Marketing will be responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and sales growth across all channels - retail, e-commerce, wholesale, and international markets. This role demands deep knowledge of the apparel industry, consumer behavior, digital and traditional marketing, and fashion trends.

Key Responsibilities:

Strategic Planning & Leadership

- Develop and lead the overall marketing strategy in line with the company's business objectives.

- Lead the Sales function in line with the strategy to be evolved in consultation with the CEO

- Collaborate with product development, merchandising, and sales teams to align marketing with product offerings and market demands.

- Coordination with external agencies in line with Company's objectives. Conduct market analysis and consumer research to identify trends, preferences, and competitor activity.

- Translate insights into actionable marketing strategies.

Brand Management

- Build and strengthen brand identity and positioning in the domestic and international markets.

- Oversee brand communication across all touchpoints, ensuring consistency in tone, design, and messaging.

Digital & E-Commerce Marketing

- Drive and strategize email campaigns, social media, influencer marketing and paid a Advertising.

- Collaborate with e-commerce teams to optimize conversion rates, online sales, and customer engagement.

Campaign Development & Execution

- Plan and execute seasonal campaigns, product launches, and promotions across various channels.

Retail & Visual Merchandising Support

- Support retail marketing efforts including in-store promotions, events, POP displays and visual merchandising guidelines.

Public Relations & Events

- Manage PR strategy, media relations, and fashion events to boost brand visibility.

- Build relationships with fashion influencers, stylists, and fashion media.

Budget Management

- Develop and manage the marketing budget, ensuring ROI-driven spending.

- Forecast and allocate resources effectively for campaigns and initiatives.

Qualifications & Experience:

- Bachelor's degree in Marketing, Business Administration, Fashion Management, or related field. MBA preferred.

- 10-15 years of progressive experience in marketing, preferably in the fashion/apparel industry.

- Proven track record of leading successful brand and performance marketing campaigns.

- Experience with omnichannel marketing, digital platforms, and modern marketing tools.

- Creative mindset with a strong sense of style and trend awareness.

Key Skills:

- Strategic Thinking & Planning

- Brand Development

- Digital Marketing & Social Media Expertise

- Budgeting & ROI Analysis

- Fashion Industry Knowledge

KPIs:

- Revenue Growth from Marketing Campaigns

- Increase in Brand Awareness & Engagement

- Customer Acquisition & Retention Rates

- Marketing ROI & Cost Efficiency