Head - Marketing Excellence - Pharma

Job Description:

Roles & Responsibilities:

As part of the Integrated Marketing team, this role is responsible for shaping and institutionalizing best-in-class marketing practices across strategy, execution, and capability development.

By fostering a culture of continuous improvement and innovation, the Marketing Excellence Lead ensures this role ensures that marketing efforts are aligned with business objectives and effectively engage target audiences.

Strategic Leadership & Brand Stewardship:

- Collaborate with brand and cross-functional teams (e.g., Research, Medical, Regulatory, Media & Digital Marketing, Digital Transformation) to shape cohesive brand strategies and narratives.

- Lead the development of strategic marketing briefs aligned with business objectives.

- Identify and translate customer insights and market opportunities into actionable brand strategies.

- Craft compelling brand communications and positioning to enhance visibility and impact.

Marketing Planning & Execution:

- Guide annual brand planning processes in alignment with global frameworks.

- Ensure storytelling is consistent, audience-relevant, and optimized across all channels.

- Support deployment and governance of global marketing processes and standards.

Communication Excellence:

- Embed communication excellence through standardized frameworks, templates, and creative guidance.

- Develop and implement marketing excellence frameworks to elevate brand performance.

- Foster a culture of consumer and customer centricity across all marketing initiatives.

Systems, Tools & Governance:

- Serve as the global point of contact for marketing systems and tools (e.g., Brand IQ).

- Oversee the adoption and effective use of global marketing platforms and standards.

Stakeholder Engagement & Alignment:

- Manage relationships with internal and external senior stakeholders to ensure alignment on marketing priorities and deliverables.

- Act as a key liaison across teams to drive collaboration and shared accountability.