Marketing Strategy and Roadmap - Responsible for conceptualising and articulating marketing strategy and roadmap. Undertake designing, developing, and implementing short-term and long-term go-to market and marketing strategy keeping in mind the evolving market/competitor/customer landscape. - Work closely with business leaders as a strategic business advisor regarding marketing and branding priorities. He/she will take steps towards business imperatives with effective product positioning and messaging through branding and marketing. - He/she will be responsible for scanning external landscape, markets new industry developments to identify areas of transformation and translate them into effective solutions. Marketing Operations & Campaign Management - Define goals and target for different channels of marketing management and review progress on annual goals. He/she will oversee the entire advertising, communication, ATL & BTL market interventions as planned and monitor the progress. - Effectively manage media cost and expenditure efficiency towards increasing share of voice and visibility to lead to an increase in sales and overall market share. - Develop innovative campaigns that will increase quality spectators with a view of turning them into lasting customers. He/she formulates & deploys product campaigns to grow market penetration, consumer based and revenue for all products. Brand Management - Craft & refine the brand positioning of organisation including developing branding guidelines to ensure a consistent and compelling brand experience at relevant touch points. - Ensure Brand Health metrics are tracked and enhanced on continuous basis. - Ensure Customer Loyalty Indices are strengthened towards consumer stickiness. - Plan the marketing and branding calendar for activities through the year. Able to develop and communicate brand differentiators that effectively communicate unique value proposition and transition towards Brand premiumisation. - Ensure that the brand's story is communicated creatively and effectively to establish a differentiated positioning. Product and Portfolio Development - Collaborate with the leadership team to manage performance of current products portfolio and envision a product portfolio for the future. - Recommend pricing strategies for products based on market research and alignment with marketing strategy. - Leverage consumer research to develop and strengthen product portfolio. - Keep abreast of competitor activity - product portfolio, marketing strategies, price-product offerings, launch techniques and media planning. - Recommend new opportunities for portfolio on products that are gamechangers which generate pride for the company. - Create a strategic plan to define product positioning and formulate & deploy product campaigns to grow market penetration, consumer base and revenue for Luminous products. Ensures successful product launches aligned to business objectives. Digital Marketing - Leverage digital marketing & social media to enhance company presence & customer recall and support traditional marketing channels. He/she ensures the establishment of industry leading digital presence that will drive aggressive awareness for the business and significantly assist in the acquisition and retention of clients and end consumers. - Lead the marketing team in creating excellent web and social media presence that enables the awareness of the business/brand to spread virally. Corporate Communications and Relationship Management - Proactively develops and nurture relationships with media houses, journalists, and industry spokespersons to strengthen brand's perception in industry. - Represents the Company brand appropriately in key forums and plans initiatives to market brand internally and externally. - Interact with business heads to understand their views about various campaigns and provide suggestions, based on market analysis, for improving and strengthening market reach of their products. - Provide inputs for product development and improvement in terms of the right mix, innovation and design to the product team. Leadership and Direction - Communicates the mission, vision, and values of organisation along with its strategy for achieving these. - Communicate the broad action plans for delivering the strategy within the function to inspire workforce to commit to and achieve the organization's business goals. - Ensures that in-depth knowledge and use cases of company's offerings are percolated within the marketing team. He/she builds strong teams and capabilities to ensure a leadership pipeline for future.

Gurgaon/Gurugram

Head - Marketing - Electrical & Electronics 

Job Description for Head - Marketing - Electrical & Electronics  in Toran Global in  Gurgaon/Gurugram for (15-20) years of experience. Apply Now!