Head of Marketing | Electric Mobility | Delhi NCR

About the Opportunity:

We are looking for an experienced marketing leader to shape the growth journey of a fast growing, consumer focused brand in the Electric Mobility sector. This is a high impact leadership role for someone who can combine strategic brand thinking with strong digital execution, customer lifecycle management, and data driven decision making.

If you have successfully built brands, scaled digital acquisition, and delivered measurable business growth in the Automobile, EV, or New Age Mobility space, we would like to hear from you.

Location: Delhi NCR

Experience: 8-12 Years

Preferred Industry: Automobile, Electric Vehicles (2-wheeler), New Age Mobility

Education: MBA preferred

What You Will Drive:

Growth & Performance Marketing:

- Own digital acquisition across Google, Meta, and relevant digital platforms.

- Improve customer acquisition efficiency through CPC, CAC, ROI, and ROMI optimization.

- Lead SEO and SEM initiatives with a strong performance mindset.

- Build scalable campaigns that deliver measurable business outcomes.

Digital Content & Consumer Engagement:

- Develop a high quality content ecosystem across Instagram, YouTube, and emerging platforms.

- Collaborate with creators, influencers, and production partners.

- Deliver impactful campaigns while maintaining speed, quality, and cost efficiency.

CRM & Customer Lifecycle:

- Design customer segmentation strategies using behavioral and demographic insights.

- Optimize lead generation, nurturing, scoring, and conversion funnels.

- Drive marketing automation using platforms such as Salesforce, Mailchimp, or Klaviyo.

- Build customer engagement journeys, loyalty initiatives, and community programs.

- Improve customer experience through analytics, feedback systems, and NPS initiatives.

Brand Strategy & Execution:

- Define brand positioning, messaging, and long term growth strategy.

- Identify market opportunities and create differentiated brand propositions.

- Lead integrated marketing campaigns across online and offline channels.

- Develop brand assets, guidelines, and launch strategies that strengthen brand equity.

Agency & Stakeholder Management:

- Lead relationships with media, creative, PR, and influencer agencies.

- Ensure high quality execution while maximizing efficiency and value.

Marketing Investment & Analytics:

- Manage marketing budgets across channels.

- Drive strong marketing ROI through continuous optimization and performance tracking.

What We Are Looking For:

- 8-12 years of marketing experience within the Automobile, EV, or New Age Mobility industry.

- Minimum 3 years in a Marketing Leadership or Deputy Leadership role.

- Strong expertise in at least two of the following:

1. Performance Marketing

2. Brand Management

3. CRM and Customer Lifecycle

- Hands on experience with digital growth, analytics, and consumer marketing.

- Proven ability to build and lead high performing teams.

- Strong commercial acumen with an analytical and customer first approach.

- Comfortable working in a fast paced, high growth environment.

Leadership Traits:

- Strategic thinker with an execution focused mindset.

- Data driven and highly analytical.

- Customer obsessed and innovation oriented.

- Strong ownership with the ability to work across cross functional teams.

- Agile, collaborative, and passionate about building brands that create impact.

Apply If You Have:

- Demonstrated success in scaling consumer brands through digital and brand led growth.

- Experience managing large marketing budgets and delivering measurable business impact.

- A track record of building marketing teams, driving innovation, and creating sustainable competitive advantage.