Head - Marketing - Education Sector

Role Overview :

- The Head of Marketing will be responsible for developing and executing theorganizations marketing and brand strategy, driving demand generation, and strengthening the organisation's positioning in the higher education space.

- This role requires a strategic leader with proven expertise in building brand equity through integrated marketing campaigns, leveraging digital platforms, and driving measurable business outcomes. The role is critical to supporting the organisation's aggressive growth plans across geographies and business lines.

Based In - Naraina, Delhi

Key Responsibilities

Marketing Strategy & Leadership

- Define and execute the overall marketing strategy in line with theorganizations vision and growth objectives.

- Build and lead a high-performing marketing team across brand, digital, content, and communications.

- Partner with leadership to align marketing priorities with business goals.

Brand Strengthening & Positioning

- Strengthen theorganizations brand equity across diverse geographies and stakeholder groups.

- Develop messaging that highlights the organization's unique value proposition in higher education.

- Oversee PR, media, and communications to enhance visibility and reputation.

Demand Generation & Growth Marketing

- Drive student acquisition campaigns and optimize ROI across digital and traditional channels.

- Leverage performance marketing, SEO, SEM, and analytics to improve reach and conversion.

- Oversee partnerships and collaborations that expand market presence.

Digital & Innovative Initiatives

- Lead digital-first marketing initiatives with a strong focus on automation, analytics, and personalization.

- Explore emerging platforms and tools to enhance engagement with students and stakeholders.

Stakeholder Management & Market Engagement

- Collaborate with business heads, product/academic teams, and regional marketing leads to ensure consistent messaging and outcomes.

- Represent marketing insights in leadership discussions, influencing strategic decision-making.