Head - Marketing - Education Sector

Description:

Position: Head of Marketing

Location: Delhi (Naraina)

Reporting to: Senior Leadership

Experience Required: 15+ years

Annual CTC: Competitive (confidential)

Role Purpose:

- The Head of Marketing will be responsible for defining and executing longterm marketing and brand strategies, driving demand generation, and strengthening positioning in the higher education space. This role is both strategic and executionfocused, supporting aggressive growth plans across geographies and business lines.

Key Responsibilities:

- Strategic Planning & Leadership: Define and execute marketing strategy aligned with business goals.

- Brand Strengthening & Positioning: Build brand equity, oversee PR/media, and enhance reputation.

- Demand Generation: Drive student acquisition campaigns, optimize ROI, leverage SEO/SEM/analytics.

- Digital Initiatives: Lead automation, personalization, and innovative digitalfirst campaigns.

- Stakeholder Management: Collaborate with leadership, academic teams, and regional marketing leads.

- Market Engagement: Represent marketing insights in leadership discussions, influencing decisions.

Ideal Candidate Profile:

- 15+ years experience in marketing leadership roles.

- Proven ability to scale brand and demand generation in competitive industries.

- Strong knowledge of digital marketing, analytics, and integrated campaigns.

- MBA preferred.

- Excellent leadership, negotiation, and communication skills.