Head Marketing - Pan India ( Bangalore & Pune) Key Responsibilities : - Drive digital marketing & student / partner acquisition. - Design and execute activation and engagement campaigns across the user funnel via multiple channels including online advertising, product launches, campaigns both online & offline, ATL & BTL initiatives, email marketing, webinars and more - Inbound and outbound campaign development: Execute email campaigns (customer acquisition, drip and nurture), SEM/SEO/SMM, and content marketing - Extensively involved in running and handling end to end Digital Marketing including Online, Mobile and Social Media Marketing. - Actively drive the school/ college's website strategy, website design & dvpt, website maintenance including value adds like, database mgmt & community building. - To design, develop & execute multiple initiatives using the website as a strategic branding platform. - Become an advocate of the B2C business in social media spaces, engaging in dialogue and answering questions where appropriate. - Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results - Regularly feedback insights gained from social media monitoring into product and other teams to help them evolve their strategies in a timely fashion - Monitor marketing techniques and strategies used by other startups & ecommerce brands; poach best-practices and creative tactics - specifically in the education domain. - Manage Blogger outreach program and build an active brand ambassador network to spread the word about the Company. - Ability to build huge people network/ increase the traffic or fans on social media profile pages. - Implement SEO and SEM strategies to drive incoming traffic & leads - Optimize results for campaigns by working with creative team on A/B testing content - Create Strategic alliances and other marketing strategies, create and execute marketing plan. Technical Competencies: - Should be an expert in handling online promotion activities using social networking sites Facebook etc. - Should be an expert in AdWords, Facebook AdManager and other social and search engine ads platform - Should have good experience and understanding of CPM, CPC, CPA, CPL etc. - Should have a good overall understanding of brand management, marketing communications and brand promotional activities. - Should be able to head a team comprising of Digital marketeers, content developers, graphic designers, Branding and operations team. - Experience in Education Industry will be preferred. However it is mandatory to have had in-depth experience of online and offline brand building & customer acquisition. Behavioral Competencies: - Strong leadership skills - Strong interpersonal skills to work with diverse teams - Excellent Communication skills Website: Website: https://strate.in/ Website: https://hetic.in/ Website: https://mba-esg.in/

Bangalore

Head - Marketing - Education 

Job Description for Head - Marketing - Education  in iNurture in  Bangalore for (8-15) years of experience. Apply Now!