Head - Marketing - Education

Description:

- Build a Movement. Not Just a Brand.

- What if marketing wasnt about campaigns but about changing how millions discover their purpose?

- Welcome to Impacteers where careers meet AI, community, and opportunity.

- Were not a job platform.

- Were a career ecosystem, a signal amplifier, a movement in motion.

- Now, were looking for a Head of Marketing who can take this story and make the world feel it.

The Mission:

- Turn Impacteers from a fast-growing platform into a category-defining global movement.

- Define the narrative

- Build the flywheel

- Scale the impact

What Youll Actually Do (Beyond the Buzzwords):

Build a Category:

- Own and shape the story of AI-powered careers & B2T (Business-to-Talent)

- Create narratives people remember, repeat, and rally behind

Drive Growth That Compounds:

- Design viral loops, referral engines & community growth systems

- Turn users into advocates, not just signups

- Think: growth > marketing, ecosystem > funnel

Humanize AI:

- Translate complex AI into clear, relatable, high-trust stories

- Build belief in AI-powered career journeys

Master Multi-Sided Marketing:

Build strategies for:

- Talent (students, professionals)

- Employers (HR, recruiters)

- Mentors & institutions

- Balance supply, demand & engagement like a pro

Own Product-Led Growth:

- Drive activation across features: jobs, mentorship, events, learning

- Optimize journeys from curiosity to career action

Build a Thought Leadership Engine:

- Own LinkedIn, media, reports, storytelling

- Lead conversations around Future of Work, AI Careers, Employability

What Were Looking For:

You are NOT just a marketer if you:

- Have scaled platforms / marketplaces / HRTech / EdTech / communities

- Understand referral-first growth & network effects

- Can balance brand + performance + product growth

You ARE the right fit if you:

- Think like a founder

- Build like a creator

- Execute like a growth operator

Your Superpower Stack:

- Category creation

- Growth hacking

- Storytelling

- Community building

- Product-led thinking

Why This Role is Different:

Because you wont just:

- Run ads

- Launch campaigns

You will:

- Shape a new category

- Build a career movement

- Impact millions of lives