Edtech Startup By Hero Group - Head - Marketing Would you like to be part of an exciting, innovative and high-growth EdTech startup from one of the largest and most well-respected business houses in the country - the Hero Group? The illustrious and renowned US$5 billion diversified Hero Group is a conglomerate of Indian companies with primary interests and operations in automotive manufacturing, financing, renewable energy, electronics manufacturing and education. The Hero Group (BML Munjal family) companies include Hero MotoCorp, Hero FinCorp, Hero Future Energies, Rockman Industries, Hero Electronix, Hero Mindmine and the BML Munjal University. As part of our continuous efforts to reach out to more and more students across the country, we are in the process of building a new edtech platform. Our vision is to offer uniquely designed programs across domains and functions that are mapped to real roles and industry-demand. The focus will be on disrupting and reimagining university education & skilling for working professionals by offering high-impact online certification and degree programs. It's time to put the fun back in learning! Job Description : We are looking for a Marketing Head to join as part of our core team : - Build a brand from ground-up - Create the overall marketing strategy for the organization - Build & manage a team of high performers - Design and execute activation and engagement campaigns via multiple channels including but not limited to online advertising, online campaigns, email marketing, webinars - Run brand building focused digital marketing campaigns, managing efforts across direct response channels including, but not limited to: SEM, SEO, email, affiliate, display and social media - Identify growth & lead generation opportunities across paid channels - Work closely with the analytics team to perform campaign analysis, generate insights, and recommend actionable optimizations - Manage and supervise the PR and communications strategy and plan - Drive the company's website, blogs and other online presence - Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns - Monitor digital marketing techniques and strategies used by other startups & ecommerce brands, best-practices and creative tactics - specifically in the education domain What we are looking for? - Years of experience: 10+ yrs of relevant work experience - Background in eCommerce / online education would be preferred - Experience of building a successful brand from scratch would be preferred - Proven track record in creation and execution of successful digital marketing plans that are creative, engaging, testable, and highly analytical - Knowledge of SEO, SEM, PPC, Lead Management platforms etc and marketing analytics - Good awareness of marketing tactics such as paid search, remarketing, behavioral targeting, audience segmentation and automated marketing What's on offer? - Be part of the core founding team of a disruptive start-up in the ed-tech space

Delhi

Head - Marketing - EdTech Startup 

Job Description for Head - Marketing - EdTech Startup  in Hero Vired in  Delhi for (10-16) years of experience. Apply Now!