Location : Delhi, India (Daryaganj)

Function : Marketing | Growth | Brand

Reporting to : Senior Leadership

About the Role:

- This strategic leadership role is responsible for building and executing a unified marketing strategy for organization. The marketing leader will drive brand positioning, consumer engagement, demand generation, and full-funnel marketing for the complete suite of academic and learning solutions for the healthcare community.

- The role requires deep collaboration with product, content, sales, and technology teams to build a cohesive growth engine across both digital and print businesses.

- A key mandate for the marketing leader is to strengthen organisation's brand perception in the medical education market and build scalable growth systems for our print and digital learning solutions through digital marketing, analytics-driven decision making, institutional marketing, and enhanced brand visibility.

What You'll Do:

Brand Strategy & Market Positioning

- Build a strategy to utilise organization's strong brand value in the healthcare and medical education community to drive growth

- Define and drive the brand strategy for organization's academic and learning solutions and exclusive author base across digital and offline channels.

- Strengthen organization's positioning in a competitive market and improve brand recall among medical students and institutions.

- Build long-term brand equity through consistent messaging across app, website, conferences, and institutional touchpoints.

Portfolio Marketing

- Take a first principles thinking approach to define a "Oneorganization " portfolio marketing strategy and ensure consistent brand presence across social media, physical events and academic platforms.

- Plan and execute marketing initiatives across organization's strong institutional and academic ecosystem including, but not limited, to:

- Conference participation including national conferences and international trade fairs

- Event-led brand visibility through booth marketing, student engagement activities, and academic promotions

- LBL marketing using collaterals like brochures, leaflets, handouts and branded giveaways at institutes and events

- Leverage the scale and reach of organization's print catalogue to drive digital user acquisition using integrated marketing strategies like :

- Digital access links within print books

- Book-to-app cross promotion campaigns

- Promoting bundled offerings

- Print-led product discovery for digital solutions

- Develop differentiated campaigns and growth-led brand initiatives for high potential print products, authors and digital learning solutions.

- Own the social media marketing and SEO/AEO strategy and its execution for the organization under the "Oneorganization" marketing framework.

Go-To-Market (GTM) Strategy & Growth Marketing for digital solutions

- Lead the end-to-end GTM strategy for organization's digital learning solutions, including demand generation, user engagement and commercialisation.

- Drive demand generation and user acquisition through a mix of digital performance marketing, content-led marketing, academic events and conferences and institutional partnerships.

- Optimize the revenue funnel: Awareness - Installation - Activation - Engagement - Conversion - Retention - Cross selling - Referral

- Run experimentation-driven growth initiatives to improve output metrices across the revenue funnel.

- Drive structured user engagement through CRM and lifecycle automation by building user journeys for critical moments in consumer life cycle, like onboarding, activation nudges, engagement campaigns, retention and reactivation programs.

- Develop tracking mechanism for important user engagement metrics such as session frequency, course completion, repeat purchases etc and build a strategic pathway to drive these metrices for value creation.

Marketing Analytics & Technology Stack

- Enable structured marketing decision-making through analytics and experimentation.

- Leverage a modern marketing analytics stack including, AppsFlyer for attribution and channel performance, Mixpanel for product analytics and user behaviour insights, MoEngage for lifecycle marketing and engagement automation, and LeadSquared CRM for lead tracking and conversion visibility.

- Build data-driven dashboards to track acquisition efficiency, user activation, user retention, revenue contribution and referrals.

Market Research and Consumer Discovery

- Lead primary and secondary market research across the medical education and healthcare ecosystem (students, residents, clinicians, institutions) to identify unmet consumer needs, generate insights into their learning behaviour, and understand their decision drivers.

- Design and execute consumer discovery initiatives-surveys, interviews, cohort analysis, and digital analytics-to generate actionable insights for product development, pricing, and go-to-market strategy.

- Build a continuous insights engine by tracking market trends, competitor positioning, and regional variations to inform segmentation, targeting, and growth opportunities for organization.

Leadership and Management

- Build and lead a high-performing marketing team covering brand management, digital performance marketing, analytics and growth marketing, and academic event marketing

- Lead by example to drive the culture of ownership, collaboration, and continuous learning and development in the team

- Be the voice of consumers, authors and brand at an organizational level and drive the same in all internal and external communications

What You Bring

- 10-15 years of experience in marketing leadership roles, preferably in EdTech, consumer internet, or education businesses.

- MBA, preferably in marketing or related field, from a tier 1 management institute in India or a top global business school.

- Experience in building strong brand and data-driven market segmentation-targeting-positioning strategies.

- Strong experience in digital growth marketing, brand building, and product-led growth strategies.

- Familiarity with modern marketing analytics tools and data-driven decision making.

- Experience managing both digital marketing channels and offline marketing initiatives such as conferences or academic events.

- Strong collaboration skills to work with product, sales, content, and leadership teams.

What Will Make You Successful

- Obsession with consumers, consumer research and connections.

- Ability to combine brand thinking with performance-driven growth execution.

- Experience in translating isolated inputs into brand messaging and marketing communication

- Strong analytical mindset and solution-orientation

- High ownership mindset with focus on revenue impact

- Ability to scale both digital and offline marketing ecosystems