Head - Marketing - eCommerce/Retail

Job Title : Head of Marketing

Experience : 10 to 18 years

Location: Mumbai

Must Have:

- 10+ years of experience in marketing, with a strong background in digital marketing, brand strategy, and growth marketing.

- Min 10 yrs experience experience in a Marketing leadership role.

- Min 4 years of team management experience.

- Proven track record in e-commerce, retail, or technology-driven companies.

- Hands-on experience with marketing tools, analytics platforms, and automation systems like Google Ads, Google analytics etc.

- Only candidates who have worked from In house teams eligible.

- Strong leadership skills with experience in managing and scaling teams.

- Exceptional communication and analytical skills.

- Job stability with a min of 2 years in an organization.

Job Description:

Key Responsibilities

- Marketing Strategy & Execution: Develop and implement comprehensive marketing strategies aligned with business objectives.

- Brand Building: Strengthen Client brand positioning, ensuring consistency in messaging and customer experience.

- Growth & Performance Marketing: Drive customer acquisition and retention through data-driven digital marketing campaigns (SEO, SEM, social media, influencer marketing, etc.).

- Content & Communications: Oversee content creation, PR, and external communications to enhance brand visibility.

- Customer Insights & Analytics: Leverage data analytics to track performance, optimize campaigns, and enhance user experience.

- Partnerships & Collaborations: Establish strategic partnerships with brands, agencies, and influencers to expand reach.

- Leadership & Team Management: Build and mentor a high-performing marketing team.

Qualifications & Experience

- 10+ years of experience in marketing, with a strong background in digital marketing, brand strategy, and growth marketing.

- Proven track record in e-commerce, retail, or technology-driven companies.

- Hands-on experience with marketing tools, analytics platforms, and automation systems.

- Strong leadership skills with experience in managing and scaling teams.

- Exceptional communication and analytical skills.