Head - Marketing - eCommerce

Role: Head of Marketing

JD:

Experience: 6-12 years

Location: Bangalore / Gurgaon

Aureum Advisors is working closely with an e-commerce startup in a hyper growth phase to recruit for its leadership roles

Mandate:

Own the engine that brings demos in the door. Performance, brand, lifecycle, content. The whole funnel. Make Company's the first name Indians think of when they want a home demo

Why Now:

Company's is India's first experience commerce platform, enabling customers to discover products online and book home demos to experience them in their own space before buying. Currently live in Bangalore and Delhi NCR, with 4 more cities in the next 6 months.

Going from 2 cities to 6 means scaling what works, killing what doesn't, and learning a new playbook for every geography. We need a marketer who's done it before.

What you will Own:

- Performance marketing across Meta, Google, YouTube, and the channels that haven't been invented yet. Demo bookings is the metric that matters.

- Brand. Positioning, voice, the way Company's shows up in the world.

- Full-funnel ownership: CAC, CTR, demo conversion, repeat rate, LTV.

- Creative strategy. What ads we run, what stories we tell, what gets killed.

- Lifecycle, retention, referrals. Marketing doesn't stop at the booking.

- The marketing team you'll build alongside you.

Who are you?

- 6+ years in marketing with deep performance chops. Performance is non-negotiable.

- Built marketing for a marketplace. Two-sided funnels, supply-demand balance, city-by- city economics.

- Read a Meta dashboard and a brand brief with equal fluency.

- Owned CAC and brought it down. Owned conversion and moved it.

- Know when to spend on brand and when to choke it off for performance.

- Working knowledge of ofline: society activations, OOH, RWA tie-ups, on-ground events. You know when ofline beats digital and aren't precious about either.

- Bonus: scaled marketing across multiple cities, or launched a category that didn't exist before

Compensation: Competitive Salary + ESOPs for the right candidate

Location: Bangalore / Gurgaon

In office - 6 day working

Yrs of Exp: 6+ years of experience

Preferred Experience: In Q-comm players like Blinkit, Zepto, Instamart etc | E-commerce players like Amazon or Flipkart | Or companies like Urban Company, Pronto, Snabbit