Posted By
Posted in
Sales & Marketing
Job Code
1600511
As the CMO of this not-so-young startup, you will be a leader of the team responsible for telling the world the story of our brands. You will craft the strategy for not only the current portfolio of brands; you will also chart the course for expanding the portfolio in the near future by way of new product launches/ brand extensions.
You will lead not only marketing & communication; you will drive the brand's foray into digital marketing & e-commerce. You will have the unique opportunity to leave create a legacy; something that only startups that have achieved scale can offer.
Key Results Areas:
- Manage the brand P&L and partner with all business functions to deliver organization goals and objectives.
- Develop marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring competition.
- Grow market share by developing marketing plans and programs for each product and directing promotional support.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Influence the present and future products by determining and evaluating current and future market trends.
- Develop new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; and consulting with internal and external sources.
- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
- Build a world-class marketing team; provide them with training & guidance.
- Manage corporate communication & PR for the portfolio of brand as well as corporate.
Essential Criteria:
- MBA in Marketing from a top-tier b-school
- 8-10 years of experience in marketing; including 2-3 years leading a team
- Excellent communication skills
- Track record of delivery, goal oriented along with ability to set clear priorities and meet deadlines
- Strong analytical skills to derive actionable insights from a lot of data
- Experience in Digital Marketing
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Posted By
Posted in
Sales & Marketing
Job Code
1600511