Head - Marketing - Digital Gifting/Rewards/Loyalty Platform

Head - Marketing - Digital Gifting/Rewards/Loyalty Platform

Description:

We are looking for a strategic Head of Marketing/CMO to join a top digital gifting/rewards/loyalty platform. Incumbent will lead strategy and execution for customer acquisition, retention, and brand positioning, direction and execution of all organizational marketing initiatives.

Reporting to: CEO

Location: Delhi

Work from Office: 5 days a week

Team of 17-18 rolling up to this role.

Following are the key responsibilities:

Performance Marketing

1. Strategy Development

- Develop and execute performance marketing strategies.

- Define key performance indicators (KPIs) and set performance targets for marketing campaigns.

2. Campaign Management

- Manage and optimize paid marketing campaigns on various platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.

- Ensure campaigns are aligned with overall marketing objectives.

- Data Analysis and Reporting.

- Analyze campaign performance data to identify trends, insights, and areas for improvement.

- Provide regular performance reports to senior management, highlighting key metrics and ROI.

3. Budget Management:

- Allocate and manage the marketing budget effectively to maximize ROI.

- Track and report on spending to ensure campaigns remain within budget.

4. Collaboration:

- Work closely with creative and content teams to develop compelling ad creatives and messaging.

- Coordinate with team members such as SEO, social media, to ensure cohesive campaign execution.

5. Market research:

- Stay updated on latest digital market trend, technologies, and best practices.

6. Optimization:

- Regularly test and optimize campaigns for better performance

Content Marketing

- Oversee the creation, planning, and execution of content marketing strategies, including blog posts, articles, video, and other media

- Ensure brand consistency across all digital platforms

- SEO & Analytics: Manage and optimize online content for search engines, analyze web traffic, track key performance indicators (KPIs), and report on campaign performance and ROI.

Creative Marketing

1. Creative Innovation:

- Direct the company's creative division, encouraging and implementing innovative digital tactics and campaigns to engage customers and drive revenue

2. Brand Storytelling & positioning:

- Establish and shape the brand's identity and narrative,

- Ensuring consistent messaging across all digital platforms to build brand loyalty and a positive customer experience.

Required skills and qualifications

- MBA in Marketing is preferred.

- 10 to 15 years of experience as a Lead Digital Marketing or an equivalent Sr. leadership role.

- MS Office Proficiency with strong knowledge of CRM tools.

- Must have managed a website/dotcom business

- Only digital marketing experience will be considered relevant not traditional marketing

- Primarily ATL experience required

Desired Skillsets

- Exposure of Indian market and consumer landscape with at least 5 years in a leadership role.

- Proven track record of developing, managing, and executing wide-ranging marketing campaigns across B2B and B2C verticals.

- Excellent leadership and team management skills, with the ability to inspire, mentor, and develop marketing professionals.

- Excellent communication and interpersonal skills

- Internal & external stakeholders management.

- Strong analytical and problem-solving abilities,