About the Opportunity

We are looking for a dynamic, analytical, and growth-oriented Marketing Head to lead Digital and Performance Marketing for a fast-scaling D2C (Direct-to-Consumer) platform based in NCR.

The ideal candidate will be a data-driven marketing leader with proven expertise in customer acquisition, retention, and ROI optimization across all digital channels.

This is a strategic yet hands-on leadership role, responsible for developing, executing, and scaling integrated marketing initiatives that drive brand visibility, revenue growth, and customer engagement.

You will lead the marketing function end-to-end spanning performance marketing, brand strategy, digital campaigns, CRM, content, and customer lifecycle management while collaborating cross-functionally with product, sales, and analytics teams.

Key Responsibilities:

Strategic Leadership:

- Define and drive the comprehensive digital marketing strategy aligned with business goals for acquisition, retention, and revenue growth.

- Own the marketing P&L, optimizing media spends and ensuring strong ROI across all channels.

- Build a scalable digital ecosystem, integrating performance marketing, brand storytelling, and customer engagement.

- Lead multi-channel campaigns across search, social, programmatic, influencer, affiliate, and content marketing.

- Oversee brand positioning and communication strategy to build strong online identity and trust among customers.

Performance & Digital Marketing:

- Lead data-led customer acquisition through platforms such as Google Ads, Meta Ads, YouTube, Affiliate, and Programmatic networks.

- Optimize CAC, LTV, and retention metrics by leveraging analytics, cohort studies, and marketing automation.

- Implement A/B testing, attribution modeling, and funnel optimization to maximize conversions and ROI.

- Evaluate emerging platforms and technologies to maintain a competitive edge in digital innovation.

CRM, Retention & Customer Experience:

- Build and execute CRM strategies to enhance customer retention, repeat purchases, and loyalty.

- Develop personalized lifecycle journeys through segmentation, automation, and omnichannel engagement (Email, WhatsApp, SMS, App Push).

- Collaborate with the product and CX teams to enhance customer experience, NPS, and brand advocacy.

Content & Brand Strategy:

- Lead the content marketing and social storytelling strategy across owned and earned channels.

- Drive collaborations with creators, influencers, and brand ambassadors to build awareness and engagement.

- Ensure cohesive brand voice across all digital and offline touchpoints.

Team & Agency Management:

- Lead and mentor a high-performing marketing team, fostering a culture of experimentation and accountability.

- Manage relationships with digital agencies, media partners, and creative vendors, ensuring timely delivery and performance outcomes.

Required Qualifications & Experience:

- 10- 15 years of marketing experience with at least 5 years in leadership roles at D2C, eCommerce, or digital-first organizations.

- Proven expertise in performance marketing, brand strategy, and CRM-driven growth.

- Strong understanding of digital marketing analytics, customer funnels, attribution models, and growth metrics (CAC, LTV, ROI, ROAS).

- Hands-on experience with tools like Google Ads, Meta Business Manager, GA4, HubSpot, Clevertap, MoEngage, and CRM/Automation platforms.

- Exceptional analytical, decision-making, and stakeholder management skills.

- Demonstrated experience in team building, budgeting, and cross-functional collaboration.

- Bachelors degree in Marketing, Business, or Communications; MBA preferred