Head - Marketing - Digital & AI Driven/On Premise/Customer Touch Points

Description:

Job Title: Head of Marketing (Digital & AI-Driven, On Premise/ Customer touch points)

Working Days- 6 Days a Week

Role Overview:

We are looking for a forward-thinking Head of Marketing who combines creative brand leadership with deep digital expertise and strong AI adoption capabilities.

A marketing leader who deeply understands and has hands-on experience in building and scaling an umbrella (branded house) architecture

This role will drive end-to-end marketing strategy, customer acquisition, and brand growth using data, automation, and emerging technologies.

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Key Responsibilities:

1. Strategic Leadership:

- Define and execute the overall marketing vision, strategy, and growth roadmap

- Develop and manage a master brand strategy under which multiple sub-brands, formats, or experiences operate

- Ensure consistent brand identity, tone, and positioning across all verticals

- Build a consumer-first, data-driven marketing engine

- Align marketing goals with business revenue, footfall, and customer lifetime value

2. Digital Marketing Excellence:

Lead all digital channels:

- Performance marketing (Google, Meta, YouTube, programmatic)

- SEO/ASO strategy

- Social media growth & engagement

- CRM & lifecycle marketing (Email, WhatsApp, push)

Optimize CAC, ROAS, conversion funnels, and retention metrics

3. AI-Driven Marketing Transformation:

Implement AI tools for:

- Customer segmentation & personalization

- Predictive analytics (demand, churn, campaign performance)

- Automated campaign optimization

- Content generation (ads, creatives, copy)

Leverage tools like:

- Generative AI for creative production

- AI-based media buying & audience targeting

- Build an AI-first marketing stack

4. Brand & Creative Leadership:

Develop a strong, differentiated brand identity and different amusement and FEC formats

Lead campaigns for:

- Product launches

- Seasonal/high-revenue events

- Experience-driven storytelling

Ensure consistency across all consumer touchpoints

5. Data & Analytics:

Own marketing dashboards & KPIs:

- Revenue contribution

- Customer acquisition cost (CAC)

- Lifetime value (LTV)

- Channel performance

Drive decision-making through real-time analytics and insights

6. Growth & Partnerships:

Identify growth opportunities:

- Influencer marketing

- Strategic brand collaborations

- Affiliate & partnerships ecosystem

Drive offline-to-online integration (O2O) for footfall businesses

7. Team Leadership:

Build and lead a high-performance marketing team

Manage agencies (digital, creative, media, PR)

Foster a culture of innovation, experimentation, and speed

Key Skills & Competencies:

Must-Have:

- Strong expertise in digital performance marketing

- Hands-on understanding of AI tools in marketing

Deep knowledge of:

- Marketing automation platforms

- Data analytics tools (GA4, CRM dashboards)

Proven track record of scaling revenue through digital channels

Good-to-Have:

- Experience in entertainment, retail, QSR, or consumer businesses

- Exposure to omnichannel marketing (online + offline integration)

- Familiarity with MarTech& AI ecosystem

Experience & Qualification:

7 - 10 years in marketing, with at least 3 years in a leadership role

MBA in Marketing / Digital Marketing preferred

Experience in high-growth or multi-location businesses is a plus

KPIs / Success Metrics:

- Revenue growth & marketing contribution %

- Customer acquisition & retention rates

- ROAS & campaign efficiency

- Brand awareness & engagement metrics

- AI adoption impact (cost reduction / efficiency gain)

Why This Role is Exciting:

- Opportunity to build a future-ready and evolving formats for sports and amusement Industry, AI-powered marketing engine

- High ownership and visibility with leadership

- Chance to shape a scalable consumer brand in multi formats

Reporting:

Will directly reports to CEO

Base Location:

Gurgaon-Delhi NCR Office