Role Overview:

We are looking for a forward-thinking Head of Marketing / CMO who combines creative brand leadership with deep digital expertise and strong AI adoption capabilities. A marketing leader who deeply understands and has hands-on experience in building and scaling an umbrella (branded house) architecture. This role will drive end-to-end marketing strategy, customer acquisition, and brand growth using data, automation, and emerging technologies.

Key Responsibilities:

Strategic Leadership:

- Define and execute the overall marketing vision, strategy, and growth roadmap.

- Develop and manage a master brand strategy under which multiple sub-brands, formats, or experiences operate.

- Brand Positioning Leadership in its category/industry.

- Ensure consistent brand identity, tone, and positioning across all verticals.

- Build a consumer-first, data-driven marketing engine.

- Align marketing goals with business revenue, footfall, and customer lifetime value.

Digital Marketing Excellence:

- Lead all digital channels including performance marketing (Google, Meta, YouTube, programmatic), SEO/ASO strategy, social media growth & engagement, and CRM & lifecycle marketing (Email, WhatsApp, push).

- Optimize CAC, ROAS, conversion funnels, and retention metrics.

AI-Driven Marketing Transformation:

- Implement AI tools for customer segmentation, personalization, predictive analytics, automated campaign optimization, and content generation.

- Build an AI-first marketing stack.

Brand & Creative Leadership:

- Develop a strong, differentiated brand identity and different amusement and FEC formats.

- Lead campaigns for product launches, seasonal/high-revenue events, and experience-driven storytelling.

Data & Analytics:

- Own marketing dashboards & KPIs including revenue contribution, CAC, LTV, and channel performance.

- Drive decision-making through real-time analytics and insights.

Growth & Partnerships:

- Identify growth opportunities through influencer marketing, strategic brand collaborations, and affiliate partnerships.

- Drive offline-to-online integration (O2O) for footfall businesses.

Team Leadership:

- Build and lead a high-performance marketing team.

- Manage agencies (digital, creative, media, PR).

- Foster a culture of innovation, experimentation, and speed.

Key Skills & Competencies:

- Strong expertise in digital performance marketing.

- Hands-on understanding of AI tools in marketing.

- Deep knowledge of marketing automation platforms and data analytics tools (GA4, CRM dashboards).

- Proven track record of scaling revenue through digital channels.

Experience & Qualification:

- 10+ years in marketing, with at least 4 years in a leadership role.

- MBA in Marketing / Digital Marketing preferred.

- Experience in high-growth or multi-location businesses is a plus.

KPIs / Success Metrics:

- Revenue growth & marketing contribution %.

- Customer acquisition & retention rates.

- ROAS & campaign efficiency ROI for each campaign.

- Brand awareness & engagement metrics.

- AI adoption impact (cost reduction / efficiency gain).