POSITION TITLE: Head Marketing - India

LOCATION: Thane, India

FUNCTION/DEPARTMENT: Marketing

SUPERVISOR: Country Head, India

POSITION CODE: NA

REPORTING STAFF TO THIS POSITION

- Direct reports (R-line): Marketing Manager

- Trade marketing coordinator and HCP coordinator (2 external FTEs)

- Additional direct reports (F-line):

- Managed positions in R-structure:

- 3rd party reports:

WORK RELATIONS

Internal partners :

- Country Head

- Commercial team, Key Accounts

- Finance / Procurement /Human Resources

- Supply Chain

- Medical, Regulatory, Legal (LMR)

- SFE/CRM

- Regional Marketers

- APAC Digital Manager

- SFE, CRM team

- Associate Manager, Insights and Analytics, APAC

- Legal, Medical and Regulatory Managers (regional)

- Global Brand leads

External partners :

- Agencies media, creative, digital, market research, vendors, SFE & CRM vendors

- Trade retail, distributor, wholesale

- Key Accounts Modern Trade, E-Commerce & Digital marketing

- HCPs, PWDs, Distributors

KEY FIGURES

Coordinate and support the sales team to achieve the financial objectives.

VALUE ADDED TO THE SUCCESS OF THE COMPANY. WHAT ARE THE MAIN OBJECTIVES OF THE FUNCTION?

Key position in India to drive market share and sales growth, partnering Country Head, India.

POSITION PURPOSE:

- The Head Marketing India role is responsible for steering the short- and long-term strategic directions of all marketing, product launches, and promotional activities to bring maximum growth to the business in India.

- The role holder will provide strong leadership to ensure marketing objectives are achieved for the business by managing an agreed marketing approach to ensure budgeted sales, product mix, and customer satisfaction.

- The incumbent must be able to collaborate effectively with colleagues at regional, functional, and global levels, and demonstrate leadership, insight and collaborative approach partnering with Country Head and other functions including sales in the Indian team.

MAJOR TASKS AND RESPONSIBILITIES OF POSITION:

- Develop & implement short & long-range strategic marketing plans and budgets for marketing to meet the needs of a varied customer base & increase market penetration & profitability.

- Manage marketing activities, programs, projects, and P&I budgets allocated to ensure best implementation and ROI for India.

- Provide strategic direction to the product portfolio, branding, positioning, and pricing, and in conjunction with Country Head and his sales teams, oversee the preparation, implementation, executional excellence, and review of marketing and promotional programs in accordance with global and regional strategic objectives.

- Lead the FTM of global marketing assets to fit the Indian consumers and PWDs, HCPs, customers to drive market share and sales growth, build brand equity and engagement.

- Identify & develop new or existing business opportunities, market segments & potential customers to expand market share. Build positive relationships & maintain contact with key customers.

- Partner with APAC Digital Manager to devise a plan for digital marketing strategy and identify opportunities to drive digital marketing platforms for the product category including Ecommerce Expansion.

- Lead, mentor/develop team members across Marketing team and foster a cohesive team spirit. Evaluate the capability of teams and identify development needs.

- Support the sales organization to develop and implement successful trade marketing programs. Collaborate closely with the region to develop marketing programs which align with the regional segment strategies.

- Drive commercial partnerships with digital health partners, building acquisition of new users, driving testing frequency and retention of existing users.

- Build loyalty program with retention strategy utilizing CRM Marketing / database users.

- Partner with external agencies to ensure execution of operational marketing programs in scientific domain, digital, media, BTL, ATL, launch campaigns, tracking effectiveness of executed programs against sales timelines and budget.

- Adhere to all compliant regulations including LMR regulations across marketing tools and materials for internal and external use.

Focus on Retail & Trade:

- To drive expected growth & achievement of business objectives through creating long-term sustainable partnerships with Trade partners retail, wholesale, stockists.

- Build a strategic Key Account framework, to leverage potential business from Modern Trade.

- Drive & fulfil demand, across all trade customers across geographic tiers & drive expected growth.

- Understanding customer needs through analysis and market work

- Conceptualize, plan & execute trade strategies & marketing programs for business growth.

- Gathering competitive industry and market analysis to understand customers needs current trends

- Working closely with the sales teams to ensure effective implementation and compliance

- Ensure in-store visibility through POS materials, displays, and planograms.

- Negotiate with retailers for premium shelf space and promotional placements.

- Oversee merchandising teams to maintain brand standards at outlets.

- Work with all cross-functional teams to develop effective campaigns, programs, monitor spends.

- Work with Sales Team to ensure effective implementation of marketing and promotion plans for retail partners.

- Develop annual promotion plan with sales leadership, country head, execute collaterals, build learning modules, conduct learning sessions during promotional cycle meetings.

- Developing deep trade understanding via firsthand real time feedback through extensive field work and surveys

- Effectiveness of promos and campaigns KPIs to be set prior for each activation, progress measured post roll-out.

QUALIFICATIONS:

- Graduate degree in Science/Pharmacy, Masters degree in business administration with Marketing Specialization.

- 10-15 years in Strategic and Operational Marketing, with strong Digital Experience in Ecommerce Expansion. Experience in Medical device, OTC, Rx and Consumer healthcare industry will be an advantage. Ability to interact with Endocrinologists, Doctors, Nurses, Pharmacists are an added advantage.

- In-depth understanding of marketing- including trade management, HCP, digital marketing & CRM marketing best practices.

- Demonstrated success in brand/category management. Proven track record in developing and executing marketing plans and strategies that enhance market share and profitability.

- Organizational skills & results delivery to ensure effective and timely execution of plans.

- Knowledge of Diabetes category, blood glucose monitoring devices is an added advantage.

Functional Knowledge Required:

- Thorough understanding of Sales & Distribution Management

- Knowledge of Medical and Regulatory Affairs

- Knowledge of the latest trends and patient insights with respect to Trade, HCP and Digital Marketing

- Solid Financial Management i.e., handling P & I, ability to build business cases, Key Account Management

- Strong communication & Interpersonal skills oral, written, public-speaking.

- Field experience of 3-4 years would be preferable.

Skills Required:

- Excellent Domain knowledge, Relationship Management, Analytical & Networking Skills

- Strong Marketing, commercial & Negotiation Skills

- Positive, problem-solving attitude

- Resilient Growth Mindset, Collaborative, strong leadership skills, Executional Excellence

- Patient-driven mindset (Type 1 and Type 2 High Frequency testers)