Head - Marketing - Deep-Tech/Aerospace/Defense/Tech/Automotive/Semiconductor/Engineering

We are seeking a strategic, creative, and execution-focused marketing leader who can build and drive the overall brand and communications strategy for across India and international markets.

This role combines strategic storytelling, PR leadership, digital marketing, content creation, event management, executive communications, and brand positioning.

The ideal candidateshould be capable of translating highly technical space technologies into compelling narratives for customers, investors, government stakeholders, media, partners, and the broader public.

The candidate will work closely with leadership, engineering teams, business development teams, and external agencies to establish as one of the leading global brands in space propulsion and space infrastructure.

Key Responsibilities:

Brand Strategy & Narrative Building:

- Develop and drive global brand positioning and communication strategy.

- Build compelling narratives around the companys mission, products, milestones, and long-term vision.

- Shape the companys voice across all public-facing communication channels.

- Ensure consistent messaging across marketing, PR, investor communication, recruitment branding, and customer engagement.

- Position the company as a thought leader in the global space ecosystem.

Content & Storytelling:

Lead creation of high-quality content across:

Social media

Blogs and articles

Website content

Product brochures

Mission announcements

Press releases

Investor communication

Technical storytelling

Internal communication

- Create compelling scripts and storyboards for videos, launches, documentaries, and promotional campaigns.

- Translate complex engineering and space technologies into engaging and accessible content.

- Develop creative ideas for campaigns, visual storytelling, animations, infographics, and educational content.

Social Media & Digital Presence:

- Own and grow digital presence across platforms including LinkedIn, X, YouTube, Instagram, and emerging channels.

- Build high-engagement content strategies to improve reach, awareness, and audience engagement globally.

- Monitor trends in the global space ecosystem and create timely, relevant content.

- Track analytics and optimize performance of campaigns and digital outreach.

PR, Media & External Communications:

- Build and manage relationships with media, journalists, PR agencies, and industry publications in India and internationally.

- Handle media interactions, interviews, and public communication.

- Prepare leadership teams and spokespersons for media engagements.

- Draft responses, FAQs, public statements, and crisis communication material when required.

- Drive visibility through strategic press coverage, podcasts, speaking opportunities, and industry features.

Events, Conferences & Industry Presence:

- Leads participation in Indian and international events, conferences, exhibitions, and trade shows.

Manage end-to-end planning for:

Booth design and branding

Marketing collateral

Event campaigns

Product showcases

Customer engagement activities

Leadership speaking opportunities

- Ensure company maintains a strong and differentiated presence at global space and defense events.

Creative & Visual Branding:

- Work with designers, agencies, and content creators to maintain a strong visual identity.

Guide development of:

Graphics

Infographics

Presentation decks

Video creatives

Marketing collateral

Brand guidelines

- Ensure brand consistency across all platforms and materials.

Strategic Marketing & Market Positioning:

- Strengthen brand awareness across commercial, defense, institutional, and international markets.

- Support business development and sales teams with strategic marketing material and campaigns.

- Help identify new communication opportunities, partnerships, and market visibility initiatives.

- Conduct market intelligence and competitor communication analysis.

Leadership & Cross-Functional Collaboration:

- Build and lead internal/external marketing teams, agencies, and freelancers.

- Collaborate closely with engineering and leadership teams to understand technologies and upcoming milestones.

- Drive marketing planning aligned with company growth objectives and product roadmap.

Preferred Qualifications & Experience:

- Bachelors or Masters degree in Marketing, Communications, Journalism, Media, Branding, or related fields.

- 8+ years of experience in marketing, branding, communications, PR, or strategic storytelling.

- Experience in deep-tech, aerospace, defense, technology, automotive, semiconductor, or engineering-driven industries preferred.

- Strong understanding of digital marketing and content strategy.

- Exceptional writing and storytelling capabilities.

- Experience managing media relations and corporate communications.

- Strong understanding of design aesthetics and visual communication.

- Experience handling global events and international brand positioning preferred.

- Ability to understand and communicate complex technical concepts effectively.

- Experience working with founders/senior leadership teams is highly desirable.

Desired Traits:

- Highly creative thinker with strong execution capability.

- Strong ownership mindset and ability to operate independently.

- Excellent interpersonal and stakeholder management skills.

- Ability to thrive in a fast-paced startup environment.

- Strong strategic thinking combined with hands-on execution.

- Passion for space technology, innovation, and emerging technologies.

Additional Areas of Ownership (Preferred):

The ideal candidate may additionally help drive:

- Employer branding and talent marketing

- Executive thought leadership content

- Investor communication support

- Documentary-style mission storytelling

- Strategic partnerships and ecosystem engagement

- Website revamp and digital experience initiatives

- Community building within the global space ecosystem

- Internal culture and communication initiatives