About the Role:

We are looking for a Head of Marketing to lead the marketing function for a fast-growing food D2C brand. This is a high-impact leadership role for a hands-on marketer who can combine brand building, consumer understanding and performance marketing to drive sustainable growth.

The person will own the end-to-end marketing charter from positioning and brand strategy to customer acquisition, retention, content, digital and campaign execution.

Key Responsibilities:

- Own and drive the overall marketing and brand strategy aligned with business and growth objectives.

- Build a strong, differentiated brand positioning and consumer proposition in a competitive food/FMCG market.

- Develop and execute 360 marketing campaigns across digital, social, influencer, content, PR, partnerships and relevant offline channels.

- Own the performance marketing agenda, including CAC, ROAS, conversion, customer acquisition and channel profitability.

- Drive D2C growth across the brand website, marketplaces and other digital channels.

- Develop a strong consumer acquisition and retention strategy, including CRM, lifecycle marketing, loyalty and repeat purchases.

- Lead consumer research, category insights and competitor tracking to identify new growth opportunities.

- Own the marketing calendar, launches, new product go-to-market and seasonal campaigns.

- Build a differentiated content and social media strategy that creates brand engagement and relevance.

- Work closely with Product, Sales, E-commerce, Creative, Supply Chain and Finance teams to drive business outcomes.

- Manage and optimise the marketing budget, ensuring strong ROI and efficient allocation of spends.

- Build and manage external agencies, creative partners, influencers and other marketing ecosystems.

- Track and improve key metrics including revenue, CAC, LTV, ROAS, conversion, repeat rate, organic growth and brand health.

- Build and mentor a high-performing marketing team.

What Were Looking For:

- 10-15 years of experience in FMCG, Food, Consumer or D2C marketing.

- Strong experience in brand + digital + performance marketing.

- Ideally someone who has worked in a high-growth D2C or consumer brand environment.

- Strong understanding of consumer behaviour, digital acquisition and e-commerce.

- Proven ability to build brands while remaining strongly data and ROI oriented.

- Experience managing agencies, budgets and cross-functional teams.

- Entrepreneurial, hands-on and comfortable working in a fast-paced environment.

- Strong commercial orientation with the ability to connect marketing activity to revenue and profitability.

- Excellent communication, stakeholder management and leadership skills.