Head - Marketing - D2C Consumer Business

MANDATORY REQUIREMENTS:

- Experience leading marketing for a consumer or D2C brand.

- Strong understanding of both brand and performance marketing.

- Strong understanding of CAC, LTV and contribution margin.

- Strong creative and aesthetic judgement.

ABOUT THE CLIENT:

Our client is a growing Indian consumer brand operating in the home fragrance and lifestyle space. The business is digital-first and founder-led, with an opportunity for the marketing leader to play a key role in shaping and scaling the brand.

JOB ROLES & RESPONSIBILITIES:

- Own the overall brand positioning and ensure consistency across website, packaging, retail, quick commerce and other consumer touchpoints.

- Build an integrated marketing strategy connecting brand, content, performance, CRM and trade marketing.

- Ensure brand and performance marketing work together toward measurable business outcomes.

- Convert consumer research, reviews and social listening into positioning, messaging and product opportunities.

- Structure and strengthen the marketing function across brand, content, creative and performance.

- Drive marketing decisions based on CAC, LTV, contribution margin and repeat rate.

- Build a measurable consumer growth engine and improve overall marketing efficiency.

QUALIFICATION & EXPERIENCE:

- Up to 8 years of experience.

- Preferably from a consumer brand.

- Experience with a digitally native or D2C business in categories such as beauty, personal care, home, wellness or lifestyle would be relevant.

OTHER DETAILS:

Reporting To: Founders

Industry Target: D2C, FMCG, beauty, personal care, wellness, home, lifestyle or other consumer-facing categories

Work Model Arrangement: Onsite

Job Location: Noida