Role Overview:

We are seeking a visionary Head of Marketing to lead our D2C growth strategy from our Jaipur headquarters. In this pivotal role, you will be the architect of our brand's market presence, overseeing the entire consumer journey from acquisition to retention. You will work closely with the leadership team, product managers, and creative squads to translate business objectives into high-impact marketing campaigns. By leveraging data-driven insights and creative storytelling, you will directly influence our market share, customer lifetime value, and overall brand equity, ensuring we remain a dominant force in the competitive D2C landscape.

Key Responsibilities:

- Define and execute a comprehensive D2C marketing roadmap that aligns with our long-term revenue targets and brand positioning goals.

- Lead high-performance marketing teams to optimize digital spend across channels, ensuring maximum ROI and efficient customer acquisition costs.

- Oversee end-to-end brand management initiatives to build a distinct, resonant identity that fosters long-term customer loyalty.

- Utilize advanced marketing analytics to derive actionable insights, allowing for real-time adjustments to campaign strategies and product messaging.

- Collaborate with cross-functional stakeholders to integrate marketing efforts with product launches, ensuring a seamless and unified customer experience.

- Mentor and scale the marketing organization, cultivating a culture of experimentation, agility, and data-backed decision-making.

Required Skillset:

- Demonstrated ability to scale D2C brands through a mix of performance marketing, content strategy, and community building.

- Proven expertise in managing large-scale marketing budgets and delivering measurable growth in competitive consumer markets.

- Strong analytical acumen with the ability to interpret complex data sets to drive strategic pivots and operational improvements.

- Exceptional leadership and communication skills, capable of influencing executive stakeholders and inspiring creative teams to achieve ambitious targets.

- A deep understanding of the digital ecosystem, including SEO, SEM, social media, and CRM tools, to drive full-funnel engagement.

- Candidates should possess 8 to 18 years of relevant experience in consumer marketing, with a preference for those who have navigated high-growth startup environments.

- An MBA or equivalent degree from a premier institute is highly preferred, reflecting a strong foundation in business management and strategic thinking.

- Must be comfortable working in an on-site capacity in Jaipur, fostering direct collaboration and team synergy within our primary office.