Head - Marketing - D2C

Key Responsibilities:

Brand & Strategy:

- Own and drive the overall marketing vision and strategy.

- Build a strong, differentiated brand in the women's wellness space.

- Lead brand positioning, communication strategy, and storytelling across channels.

- Manage brand campaigns, product launches, and integrated marketing initiatives.

Digital & D2C Growth:

- Lead digital marketing across performance channels (paid social, search, influencers, affiliates).

- Drive customer acquisition, retention, and lifecycle marketing for D2C.

- Optimize CAC, ROAS, LTV, and funnel conversion metrics.

- Work closely with product and growth teams to scale online revenue.

Content & Community:

- Oversee content strategy across social media, website, CRM, and marketplaces.

- Build a strong community-led and influencer-driven marketing ecosystem.

- Ensure consistent brand voice across all touchpoints.

Leadership & Stakeholder Management:

- Build, mentor, and scale a high-performing marketing team.

- Collaborate closely with founders, leadership, product, and sales teams.

- Manage agency partners, media agencies, and external stakeholders.

Desired Candidate Profile:

- Strong experience in D2C marketing, preferably in women-focused or lifestyle brands.

- Proven expertise in both brand marketing and digital/performance marketing.

- Experience scaling consumer brands in a high-growth environment.

- Data-driven mindset with strong analytical and execution skills.

- Creative thinker with a deep understanding of modern marketing trends.

- Strong leadership and team-building capabilities.