Company Overview:

Our client is an established Indian consumer-products business with a heritage in seasonal and performance apparel, including rainwear and an emerging all-season climate-clothing proposition. The business reaches consumers through dealer and distributor networks, retail, institutional sales and online marketplaces. Marketing has an opportunity to connect brand-building with channel execution and measurable commercial outcomes across the full year - not only during peak seasonal campaigns.

Role Purpose:

Own the planning and execution of integrated marketing programmes that build brand relevance, support sales and strengthen the business's year-round presence. The Head of Marketing will coordinate brand strategy, campaign execution, digital and marketplace visibility, consumer insight, content and trade-marketing support, while building a practical measurement system that links marketing activity to awareness, demand and sell-through.

Key Responsibilities:

- Brand strategy and positioning: Translate business priorities into clear positioning, product propositions, messaging and a consistent brand voice across consumer touchpoints.

- Annual and seasonal calendar: Build an integrated marketing calendar spanning monsoon and other relevant seasons; plan campaigns, launches, content and channel support ahead of demand peaks.

- Campaign execution: Brief and manage creative, media, production and digital agencies; deliver campaigns across digital, social, video, retail/OOH and other appropriate channels within agreed budgets.

- Digital and marketplace marketing: Improve product-page content, search visibility, ratings/reviews, campaign performance and merchandising across relevant marketplaces and owned digital properties.

- Trade and channel marketing: Work with sales teams on dealer activation, retail visibility, point-of-sale materials, distributor communication, seasonal launches and scheme communication.

- Product and category storytelling: Turn product features and substantiated performance claims into clear consumer benefits; support launches and explain the all-season product proposition.

- Consumer insight and competitor tracking: Use sales data, marketplace feedback, customer reviews, social listening and structured research to identify needs, objections and growth opportunities.

- Measurement and optimisation: Track campaign delivery and outcomes through practical KPIs such as reach, engagement, traffic, conversion, marketplace performance, lead/demand indicators and sell-through where data is available.

- Budget and agency management: Prepare campaign budgets, track spend, evaluate agency delivery and optimise the channel mix based on results and business priorities.

- Cross-functional execution: Coordinate with sales, product, supply chain and leadership so campaign timing, inventory availability, product claims and channel plans remain aligned.

Candidate Profile: Experience:

- 5-7 years of hands-on marketing experience in FMCG, consumer products, apparel/garments, lifestyle, outdoor products, footwear or another brand-led category.

- Experience executing campaigns end-to-end, from brief and planning through agency coordination, launch, reporting and optimisation.

- Exposure to a combination of digital/social marketing, brand campaigns, retail/trade marketing and product launches.

- Ability to connect brand activity with commercial outcomes; experience using sales, traffic, engagement, conversion or marketplace data to inform decisions.

- Experience managing agencies, vendors, creative production and campaign budgets with limited supervision.

- Apparel, seasonal-category or distribution-led business experience is preferred because the role must align brand activity with dealer networks and seasonal sell-in/sell-through.

Education & Qualifications:

- Graduation in Management, Business Administration, Marketing or a related discipline (e.g., BBA/BMS or equivalent) is required.

- MBA/PGDM in Marketing or Brand Management is preferred, not mandatory unless specified by the employer.

- Short courses or practical certifications in digital marketing, analytics, performance marketing or brand management are an advantage.

- Working knowledge of spreadsheets, presentations, digital analytics and campaign reporting tools; familiarity with marketplace seller dashboards and ad platforms is desirable.

Core Competencies & Skills:

- Brand positioning, messaging and integrated campaign planning

- Digital/social content planning and performance interpretation

- Agency briefing, creative feedback and campaign delivery management

- Marketplace merchandising, product-page optimisation and review/rating awareness

- Trade-marketing coordination and dealer/retail activation

- Consumer insight, competitor analysis and product storytelling

- Budget tracking, KPI dashboards and return-on-investment orientation

- Project management, stakeholder coordination and clear written communication

Indicative Performance Measures (First 6-12 Months):

- Delivery of a clear annual marketing calendar and timely pre-season campaign readiness.

- Consistent brand messaging and improved quality/consistency of campaign assets across channels.

- Improvement in relevant digital and marketplace measures, including product content quality, visibility, traffic and conversion where measurable.

- Effective dealer/retail activation support in priority markets and stronger coordination with sales.

- Regular reporting on spend, campaign delivery, audience response and sales-linked measures where data is available.

- A basic consumer/brand measurement baseline and a recurring monthly marketing review.