Head - Marketing - Consumer Internet/Financial Services Firm

Description:

We are working with a high-growth, technology-first platform operating at the intersection of digital consumer experience, financial services and premium customer engagement.

The organization is building a category-defining platform focused on delivering highly personalized, trust-led and seamless experiences for discerning customer segments across multiple digital business lines.

Key Responsibilities:

- Lead the overall digital growth and marketing charter for the business

- Drive customer acquisition, conversion and retention through data-led growth strategies

- Build scalable performance marketing and lifecycle marketing engines

- Design premium, intuitive and high-trust customer journeys across digital touchpoints

- Improve funnel efficiency, engagement and customer experience for high-value customer cohorts

- Partner closely with Product, Business and Analytics teams to drive growth initiatives

- Build a strong experimentation culture focused on optimization and measurable outcomes

- Develop differentiated positioning and engagement strategies across diverse consumer segments

- Build and mentor high-performing marketing and growth teams

Ideal Background:

The ideal candidate would come with strong experience across:

- Digital Growth

- Performance Marketing

- Customer Lifecycle & Retention

- Consumer Funnel Optimization

- Product-led Growth

- Digital Consumer Experience

Candidates from the following ecosystems could be relevant:

- Consumer Technology

- FinTech

- Internet Platforms

- Premium Digital Consumer Businesses

- High-growth Startup Ecosystems

What Were Looking For:

- 12+ years of experience in growth, digital marketing or consumer internet businesses

- Proven track record of scaling premium or high-consideration consumer journeys

- Strong analytical and first-principles problem-solving ability

- Experience managing large acquisition and retention charters with measurable business impact

- Strong understanding of customer behavior, engagement and lifecycle management

- Ability to build trust-led digital experiences for high-value customer segments

- Ability to operate in fast-paced, entrepreneurial environments

- Experience building and leading high-performing teams

Preferred Traits:

- Blend of strategic thinking and hands-on execution

- Strong understanding of premium digital consumer journeys

- High ownership mindset with focus on outcomes and efficiency

- Experience in scaling businesses through 01 or rapid growth phases

- Ability to work across multiple business priorities and customer segments