Head - Marketing Communications - FMCG

Experience: 10-15 Years

Location: Kolkata (Preferred)

Employment Type: Full-Time

Role Overview:

- Own end-to-end marketing communications with a strong focus on digital, performance marketing, and brand leadership. Key Responsibilities Define and execute the overall marketing communications strategy.

- Drive digital and performance marketing initiatives across platforms. Lead brand positioning, messaging, and consistency across all channels. Manage ATL, BTL, events, project marketing, and corporate communications.

- Own campaign planning, execution, tracking, and ROI measurement. Oversee website communication, CRM workflows, and customer journeys.

- Manage internal marketing teams, agencies, and external vendors. Own marketing budgets, planning, and cost optimization. Present insights, performance reports, and recommendations to leadership.

Key Result Areas (KRAs):

- Improved brand visibility and market recall. Strong digital lead generation and conversion performance. Measurable ROI from marketing campaigns. Consistent brand communication across all platforms. Effective utilization of marketing budgets.

- High-performing and aligned marketing teams and partners. Required Skillsets Strong expertise in digital and performance marketing platforms. Hands-on experience with Meta, Google, and LinkedIn advertising.

- Deep understanding of SEO, SEM, analytics, and CRM systems. Strong command of campaign analytics, dashboards, and reporting. Excellent written and verbal English communication skills. High proficiency in Excel, PowerPoint, and data-driven presentations.

- Ability to balance creative thinking with analytical decision-making. Leadership & Managerial Skills Proven experience leading marketing teams and agencies. Strong stakeholder management and cross-functional collaboration skills.

- Strategic planning with hands-on execution capability. Ability to drive accountability, ownership, and performance. Long-term mindset with stability and business ownership focus. Preferred Background Experience in Real Estate or Advertising Agencies.

- Exposure to FMCG or consumer-driven industries.