Head - Marketing Communications Responsibilities: Content Creation and Management: - Develop and implement a comprehensive content strategy aligned with the organization's goals and target audiences. - Oversee the creation of engaging and impactful content across various platforms, including website content, blog posts, social media updates, newsletters, reports, press releases, and marketing collateral. - Ensure all content is consistent with the organization's brand voice, messaging, and visual identity. - Manage the organization's website and ensure its content is up-to-date, user-friendly, and optimized for search engines. - Establish and maintain a content calendar to ensure timely and consistent content delivery. - Monitor and analyze content performance to identify areas for improvement and optimize engagement. Brand Management: - Develop, implement, and maintain the organization's brand strategy and guidelines. - Ensure consistent brand messaging and visual identity across all communication channels. - Build and enhance the organization's reputation and public image. - Conduct regular brand audits to assess brand perception and identify opportunities for strengthening the brand. - Collaborate with internal teams to ensure brand alignment in all activities and communications. Digital Marketing: - Develop and execute comprehensive digital marketing strategies to increase online visibility, engagement, and support for the organization's mission. - Manage the organization's social media presence across various platforms, creating engaging content and fostering online communities. - Plan and execute online advertising campaigns (e.g., social media ads, Google Ads) to reach target audiences. - Implement and manage email marketing campaigns to nurture leads, engage donors, and disseminate important information. - Utilize SEO best practices to improve organic search rankings and drive traffic to the organization's website. - Track, analyze, and report on digital marketing performance, providing insights and recommendations for optimization. Stakeholder Management: - Develop and maintain strong relationships with key stakeholders, including donors, partners, volunteers, media representatives, and the wider community. - Develop and implement communication strategies to effectively engage and inform various stakeholder groups. - Prepare and deliver compelling presentations and reports to stakeholders. - Serve as a key point of contact for media inquiries and manage media relations. - Collaborate with the fundraising team to develop communication materials that support fundraising efforts. - Represent the organization at relevant events and networking opportunities. Requirements: - Master's degree in Marketing, Communications, Public Relations, or a related field. - Proven experience of 10-15 years in marketing and communications, preferably within the non-profit sector, demonstrating increasing levels of responsibility. - Strong understanding of digital marketing principles, social media platforms, content creation methodologies, and management best practices. - Proficiency in relevant software and tools, including: - Website Content Management Systems (CMS) such as WordPress, Drupal, etc. - Social Media Management Platforms (e.g., Hootsuite, Buffer). - Email Marketing Software (e.g., Mailchimp, Constant Contact). - Graphic Design tools (e.g., Canva, Adobe Creative Suite - familiarity is a plus). - Analytics platforms (e.g., Google Analytics). - Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences. - Strong strategic thinking, planning, and project management skills. - Ability to work independently and as part of a collaborative team. - Passion for the mission and values of the non-profit sector. - Strong interpersonal and relationship-building skills. - Ability to manage budgets and track ROI of marketing and communication initiatives. - Familiarity with CRM systems (e.g., Salesforce) is an advantage.

Mumbai

Head - Marketing Communications 

Job Description for Head - Marketing Communications  in ATRIOS Consulting in  Mumbai for (10-15) years of experience. Apply Now!