Head - Marketing - Capital Equipment/Material Handling & Industrial Solutions
Position: Head of Marketing
Location: Chennai
Industry: Capital Equipment, Material Handling, and Industrial Solutions
About the Role:
We are seeking a highly experienced and result-driven Head of Marketing to lead the overall marketing strategy for a leading organization in the material handling, lifting solutions, and industrial equipment domain. The ideal candidate will be responsible for brand building, positioning, corporate communication, digital presence, and marketing leadership across India.
Key Responsibilities;
- Develop and execute comprehensive marketing and brand strategies aligned with business objectives.
- Build strong brand positioning and enhance visibility across industrial, infrastructure, construction, and manufacturing sectors.
- Drive marketing campaigns for product promotions, rental solutions, services, and new business initiatives.
- Lead corporate communication, PR activities, media interaction, and internal communication initiatives.
- Strengthen digital marketing, social media presence, and content strategy to enhance brand coverage.
- Plan and manage ATL / BTL marketing activities, exhibitions, trade shows, and industry events.
- Develop marketing budgets, monitor ROI, and ensure effective utilization of resources.
- Collaborate closely with Sales, Operations, and Leadership teams to support business growth.
- Lead, mentor, and develop the marketing team ensuring creativity, efficiency, and performance.
Candidate Profile:
Experience: 12 - 20 years in Marketing / Brand Management / Corporate Communication
Preferably from industries such as:
- Capital Equipment
- Material Handling & Lifting Solutions
- Construction Equipment / Heavy Machinery
- Industrial Solutions / Infrastructure Services
- Proven experience in brand positioning and corporate communication.
- Strong exposure to digital marketing and modern marketing strategies.
- Excellent leadership, communication, analytical, and strategic planning abilities
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