Role Overview:

We are seeking a seasoned Head of Marketing to lead the strategic vision and execution for our building materials and paints division in Mumbai. In this leadership capacity, you will oversee the entire marketing ecosystem, bridging the gap between product innovation and market penetration. You will work closely with the executive leadership team, sales heads, and external creative agencies to drive brand equity and market share. Your day-to-day will involve steering high-impact campaigns, optimizing the product marketing mix, and leveraging data analytics to refine our competitive positioning. By fostering a culture of excellence and innovation, you will directly influence our business growth, ensuring that our brand remains the preferred choice for architects, contractors, and end-consumers alike.

Key Responsibilities:

- Formulate and execute comprehensive marketing strategies to strengthen brand positioning and accelerate revenue growth across the building materials and paints portfolio.

- Lead the end-to-end product marketing lifecycle, ensuring new launches are effectively communicated to target segments to maximize market adoption.

- Orchestrate integrated ATL and BTL campaigns that resonate with diverse stakeholders, from large-scale institutional clients to individual homeowners.

- Direct digital marketing initiatives and marketing communications to enhance brand visibility and engagement across online and offline channels.

- Utilize advanced marketing analytics to track campaign performance, derive actionable insights, and optimize marketing spend for superior ROI.

- Collaborate with cross-functional sales and product teams to align marketing efforts with regional sales targets and long-term business objectives.

Required Skillset:

- Demonstrated expertise in building brand equity within the building materials or paints industry, with a proven track record of managing large-scale marketing budgets.

- Exceptional strategic thinking and analytical capabilities, with the ability to translate complex market data into clear, actionable business strategies.

- Strong leadership and interpersonal skills, capable of mentoring high-performing teams and managing relationships with senior stakeholders and external partners.

- Proficiency in managing the full spectrum of marketing functions, including digital transformation, traditional media, and trade marketing.

- Excellent communication and presentation skills, necessary for articulating the brand vision to internal teams and external investors.

- An MBA or equivalent postgraduate degree from a premier institute is highly preferred to ensure the depth of business acumen required for this leadership role.

- Ability to thrive in a fast-paced, on-site work environment in Mumbai, maintaining high levels of adaptability and professional rigor.