Head - Marketing (Product-Focused) - Building Material/Plumbing - We are looking for a Head of Marketing with strong expertise in product marketing and market positioning. - This role will lead overall marketing which includes a team of Product Marketing, Branding and Digital Marketing teams to drive business growth, product portfolio optimization, and competitive market positioning while ensuring data-driven decision-making and impactful sales strategies. Key Responsibilities: Product Marketing: - Product Mix Strategy: Optimize product assortment to enhance market penetration and profitability. - Market Positioning: Define and refine competitive market positioning for existing and new products. - Pricing Strategy: Develop pricing and benchmarking strategies based on market trends and competitor analysis. - Product Portfolio Optimization: Streamline the product portfolio to align with business growth objectives. - Go-To-Market Strategy: Develop and execute GTM plans for new product launches. - Consumer & Market Trend Analysis: Conduct customer and consumer analysis to identify trends and demand patterns. Business Growth & Strategic Initiatives: - Business Growth Initiatives: Identify and execute marketing-driven growth strategies. - Market Demand Forecasting: Leverage data analytics to predict demand and align sales strategies. - Strategic & Value Proposition: Define clear value propositions to maximize ROI on marketing investments. - Competitive Benchmarking: Stay ahead of competitors through continuous market intelligence. - Sales Enablement Roadmap: Develop strategies that support effective sales execution and revenue growth. Community Engagement & Brand Development: - Consumer Behavior Analysis: Utilize insights to tailor product messaging and marketing strategies. - Community Building: Develop engagement programs for plumbers, MEP professionals, and architects to enhance product adoption. - Loyalty & Trade Marketing: Create value-driven trade marketing programs and industry-specific offers. Team Leadership & Marketing Operations: - Lead & Manage Teams: Oversee Product Marketing and Digital Marketing teams. - Cross-functional Collaboration: Work closely with Sales, R&D, and Business Leaders to ensure product success. - Marketing ROI & Budgeting: Track and optimize marketing spend for maximum business impact. Data-Driven Decision Making & Digital Integration: - Data-Driven Insights: Use analytics to guide pricing strategy, product positioning, and sales growth. - Digital Integration: Align digital marketing efforts to enhance product visibility and lead generation. - Branding Strategy: Maintain a consistent brand presence with a strong focus on product differentiation. Key Requirements: - 15+ years of experience in product marketing within polymer-based plumbing solutions (PVC, HDPE, UPVC, CPVC pipes & fittings, bath fittings, plumbing accessories, sewerage & agri pipes). - Expertise in Product Mix Strategy, GTM Strategy, Competitive Market Positioning, and Pricing Strategy Formulation. - Strong leadership in managing Product Marketing and Digital Marketing teams. - Experience in consumer behavior analysis, brand positioning, and demand forecasting. - Data-driven mindset with a strategic approach to value proposition and ROI setting for marketing spends.

Delhi NCR

Head - Marketing - Building Material/Plumbing Business 

Job Description for Head - Marketing - Building Material/Plumbing Business  in Praxis Consultants in  Delhi NCR for (15-25) years of experience. Apply Now!