Head - Marketing - Building Material

Role: Head Marketing

Location: Pune.

Job Description:

1. Advertising & Sales Promotion Management:

Trade Marketing :

1. Scheme development, execution & monitoring.

2. PCC planning & execution.

Events marketing & Training:

1. Execute events as per annual BTL plan.

2. Conduct DCPD & DCPA training & engagement meets.

- Mix Improvement: Work with business teams to drive mix improvement to deliver UVG growth.

Sampling: Develop and execute sampling protocol.

- Business co-ordination :

1. Work with PPS team to drive specifications to deliver business objectives.

2. Assist VP (Sales & marketing) to monitor PPS leads & track progress.

2. Marketing Collateral Management:

- Collaterals :

1. Work with CMG to create all relevant collaterals.

2. Keep all marketing materials up to date & share updated content for collateral development.

Website management: Work with CMG to keep all website content up to date.

- Technical information/ Proposition management :

1. Work with R&D to create & update all TDS, BOQ, method statements.

2. Work with R&D to create standardized THD & update regularly.

3. Develop & update proposition & positioning statements for all core products.

Design catalogue management :

1. Work with Design manager to create and update design catalogues.

2. Work with design manager to develop commercial flooring portfolio.

Social media management:

1. Work with CMG to develop and execute social media content.

2. Create testimonials from clients.

3. Create case study repository of successful projects.

3. Innovation Management:

Pi2M management:

1. Work with segment heads to identify product gaps/ improvement areas.

2. Work with R&D team to develop & qualify NPD/ PI/ Cost reduction projects.

- PUL/ YP performance: Drive PUL/ YP performance as per plan.

Qualifications & Experience:

- Bachelor's degree & post-graduation in Marketing from reputed institute.

- 10-12 years' experience in Trade Marketing.

- Candidates from Construction Chemicals, Building Materials, Paints, Coating or FMCG preferred.