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Manager

- Lead the marketing strategy, brand development, consumer insights, and go-to-market planning. - Driving business growth through strong brand positioning, digital-first strategies, customer engagement, and retail marketing execution across multiple channels (D2C, Modern Trade, General Trade, and E-commerce). Marketing Strategy & Brand Building & Influencer Marketing [Celebrity shoots]: - Develop and grow consumer brands by ensuring consistent and compelling brand positioning. - Own ATL, BTL, digital and retail marketing plans. - General Trade Marketing Exposure - Experience in planning and executing campaigns including billboards, outdoor visibility, and selection of impactful locations - Celebrity Fitment & Shoot Coordination - Experience in identifying the right celebrity fit for a brand and managing the end-to-end shoot process in collaboration with agencies. - Media Buying & Planning - Hands-on exposure in media buying including time slot selection (TV/radio), understanding of prime-time placements, and relevant media mix. - Packaging Design Involvement - Involvement in packaging design either through agencies or directly, including creative input and execution oversight. Consumer & Market Insights: - Leverage research and data analytics to drive segmentation, pricing, and product decisions.

Mumbai

Head - Marketing/Branding - General Trade 

Job Description for Head - Marketing/Branding - General Trade  in Alpha orion Consultants in  Mumbai for (13-20) years of experience. Apply Now!