Head - Marketing - Brand & Digital - Consumer Tech

A high-growth Consumer Tech organization is looking for a dynamic and entrepreneurial Head of Marketing to lead brand building, digital growth, and customer acquisition at scale.

We are specifically seeking candidates from D2C / Consumer Tech / Internet-first businesses who have successfully built and scaled brands from the ground up driving the journey from 0 to 100 through strong ownership of brand strategy, digital growth, P&L management, customer acquisition, retention, and performance marketing.

The ideal candidate should bring a blend of brand thinking, analytical capability, growth mindset, and execution excellence.

Key Responsibilities:

- Lead the overall marketing strategy across Brand, Digital, Performance, Content, CRM, and Consumer Growth.

- Build and scale a consumer-facing brand in a highly competitive digital ecosystem.

- Own end-to-end customer acquisition, engagement, retention, and revenue growth metrics.

- Drive the companys growth journey from early-stage scale-up to market leadership.

- Manage large-scale monthly marketing spends and optimize ROI across channels.

- Develop integrated marketing campaigns across digital, social, influencer, content, partnerships, and offline activations.

- Build a strong brand identity, positioning, and consumer recall in the market.

- Own marketing P&L, CAC, LTV, ROAS, and other core business metrics.

- Work closely with Product, Sales, Founders, and Business teams to drive growth initiatives.

- Lead consumer insights, market research, competitor benchmarking, and data-driven decision making.

Desired Candidate Profile:

- 10-18 years of experience in Marketing, Brand Building, Digital Growth, or Consumer Acquisition.

- Must have worked with high-growth D2C, Consumer Tech, Internet, Marketplace, Fintech, Edtech, Foodtech, Quick Commerce, or App-based consumer businesses.

- Strong exposure to performance marketing, digital campaigns, growth funnels, and consumer lifecycle management.

- Hands-on experience managing large marketing budgets and growth metrics.

- Strong understanding of consumer behavior, digital ecosystems, and growth analytics.

- Experience in scaling businesses from early-stage to high-growth phases will be highly preferred.

- Entrepreneurial mindset with strong ownership and execution capability.

- Excellent leadership, stakeholder management, and strategic planning skills.

Educational Qualification:

- MBA / PGDM from a reputed institute preferred.

Compensation & Benefits:

- Attractive ESOPs

- Opportunity to build and scale a category-defining consumer tech brand

- Leadership role with direct visibility to founders and business leadership

Preferred Backgrounds:

- Candidates from organizations in the Consumer Tech / D2C ecosystem