Must Haves

- Graduate from a top-tier institution; MBA preferred.

- 10+ years of growth marketing experience, including 4+ years in a leadership role.

- Proven expertise in digital marketing, SEO, growth, and performance campaigns.

- Strong experience in brand building, PR, and influencer marketing.

- BFSI / fintech / trading platform experience strongly preferred.

- Excellent analytical and data-driven decision-making ability.

- Aesthetic eye for content, creatives, and customer-facing assets.

- Strong leadership and team-building skills.

- Passion for financial markets, trading, and financial literacy.

Key Responsibilities

1. Marketing Strategy & Leadership

- Define and lead the integrated marketing strategy across performance, growth, brand, PR, and influencer marketing.

- Build, mentor, and manage a high-performing marketing team.

- Align marketing goals with business growth, customer trust, and compliance priorities.

2. Performance & Growth Marketing

- Drive user acquisition and retention through SEO, SEM, paid ads, affiliates, remarketing.

- Optimize the customer funnel (awareness - activation - retention - advocacy).

- Experiment with new channels and analytics-driven growth levers.

3. Brand & Communication Leadership

- Build Rupeezy into a trusted and premium fintech brand.

- Own new product launches, media relations, and corporate communications.

- Lead large-scale brand campaigns across digital, TV, OTT, sports, and events.

4. Influencer & Community Marketing

- Identify and collaborate with influencers, creators, and thought leaders to build trust and scale awareness.

- Establish long-term influencer partnerships and agency collaborations.

- Design innovative influencer-led campaigns to boost acquisition and engagement.

5. Customer & Market Insights

- Deeply understand customer personas and behaviors to shape campaigns.

- Conduct regular competitive and market research.

- Develop cross-sell and upsell strategies to maximize customer lifetime value.

Areas of Performance (AOP) with KPIs

1. Growth & Performance Marketing

AOP: Deliver measurable growth with efficient CAC/LTV.

KPIs:

- 30 days: Audit performance channels and funnel metrics.

- 60 days: Optimize top 3 channels with - 15% improvement in conversion.

- 90 days: Reduce CAC by 10% while improving retention.

2. Brand & Product Marketing

AOP: Establish Rupeezy as a category leader.

KPIs:

- 30 days: Refresh brand guidelines and positioning.

- 60 days: Launch 1 integrated brand campaign.

- 90 days: Achieve >20% uplift in brand recall and engagement metrics.

3. Influencer & Community Marketing

AOP: Build a strong influencer ecosystem.

KPIs:

- 30 days: Identify and onboard 10+ fintech-relevant influencers.

- 60 days: Launch 2 influencer-led campaigns.

- 90 days: Deliver measurable uplift in acquisition and awareness from influencer activity.

4. Product Launches & PR

AOP: Ensure impactful product GTMs and visibility.

KPIs:

- 30 days: Define GTM playbook.

- 60 days: Launch at least 1 product with 360- marketing support.

- 90 days: Deliver >25% adoption among target customers.