Head - Marketing - BFSI

Looking for a dynamic Offline Marketing Leader to drive ATL & BTL strategy nationwide and strengthen brand presence across India.

This role will lead end-to-end brand building, media planning, on-ground activations, and regional marketing to support business growth and branch-level sales-especially across emerging, semi-urban, and housing finance micro-markets.

The ideal leader will steer large-scale campaigns (print, radio, OOH, cinema, van activations, events, and partnerships), manage agencies and vendors, drive ROI-focused execution, and build a strong pan-India marketing ecosystem.

This role blends strategy, execution, creativity, and strong stakeholder collaboration to enable lead generation, customer engagement, and business impact.

Key Focus Areas

- ATL + BTL strategy and execution

- On-ground activations & micro-market campaigns

- Branch & regional marketing support

- Vendor & agency management

- Budget planning, ROI measurement & governance

- Brand consistency, creative development & competitive benchmarking

- Team leadership across zones and functions

Best Fit-

A marketing leader with strong offline experience in BFSI, NBFC, Housing Finance - 12+ Years of working Experience for Mumbai Location.

Ambika Richhariya

9039530666