Head Marketing - B2C (Food Business) Essential Area of Expertise: - B2C Marketing Strategies and Campaigns - Digital Marketing and E-commerce - Brand Management and Positioning - Customer Segmentation and Targeting - Product and Promotional Planning - Sales Enablement and Support for B2C Channels - Market Research and Consumer Insights - Budgeting and Financial Management in B2CMarketing - Marketing Analytics and Performance Measurement Roles and Responsibility: - Develop and Execute B2C Marketing Strategies: Create comprehensive B2C marketing plans aligned with the company's objectives. Implement strategies to reach and engage target consumers effectively. - Digital Marketing and E-commerce Management: Oversee digital marketing campaigns, social media, and online advertising efforts. Optimize sales ecommerce platforms and partnerships to drive online and growth. - Brand Management and Positioning: Ensure consistent brand messaging and positioning across all B2C marketing channels. Strengthen brand perception and loyalty among the target audience. - Customer Segmentation and Targeting: Identify and analyze customer segments to tailor marketing efforts for maximum impact. Personalize marketing messages based on customer preferences. - Product and Promotional Planning: Collaborate with product teams to plan and execute product launches and promotional campaigns for B2C products. - Sales Enablement and Support: Provide marketing support to the B2C sales team, including sales materials, product training, and promotional support. - Market Research and Consumer Insights: Conduct market research to understand consumer behavior, preferences, and trends. Utilize consumer insights to drive marketing strategies. - Budgeting and Financial Management: Develop and manage the B2C marketing budget, ensuring optimal allocation of resources and cost control. - Marketing Analytics and Performance Measurement: Utilize marketing analytics and KPIs to measure the effectiveness of B2C marketing initiatives. Use data-driven insights for continuous improvement. - Team Leadership and Development: Lead and motivate the B2C marketing team to achieve targets and foster a culture of innovation and excellence.

Ahmedabad

Gujarat

Head - Marketing - B2C Food Business 

Job Description for Head - Marketing - B2C Food Business  in CIEL HR SERVICES LIMITED in  Ahmedabad Gujarat for (15-20) years of experience. Apply Now!