About this role:

We are looking for a senior marketing leader who can own the full GTM surface - not just execute within it. This is not a role for someone who needs a playbook. It is a role for someone who writes one.

You will be the senior marketing hire in a US-centric motion, reporting directly to the founders to shape how we go to market - across positioning, pipeline, brand, and team.

Why this role exists now:

We have found product-market fit and built a repeatable sales motion. Our GTM is already working - a 20-member demand engine and revenue that has doubled in the last 6 months. More than 70% of our customer base is in the US, and we are on track to 4x growth this year.

We have built the foundation. Now we need someone to own how the world finds, understands, and buys our product - and to build the team and channels that make that repeatable.

That means sharpening positioning as we move upmarket, owning pipeline targets across organic and other channels, building out the marketing function into a true competitive advantage, and supporting the sales motion end to end.

Your responsibilities:

- Team & function building - Hire, manage, and grow the marketing team - currently 2 PMMs, 2 designers, and 1 marketing ops, with room to add content, demand gen, and other specialists as the function scales.

- Pipeline ownership - Own a pipeline or revenue target across marketing-sourced channels. Build the reporting and forecasting to track channel performance against that target.

- Positioning, Messaging & Brand Identity - Own the overall brand, identity, and market positioning. Deeply understand our finance buyers through research to craft compelling messaging.

- Sales enablement - Own the full enablement loop - win/loss analysis, competitive collateral, and hands-on training for AE and BD teams.

- Brand & collateral - Own the full collateral surface - website, one-pagers, demo decks, videos, case studies, battle cards, and blogs.

- Founder & social brand - Build and grow founder branding as a distribution channel.

- Organic, SEO & content - Own the organic pipeline channel end-to-end. Drive the SEO and AEO strategy, manage keyword research, and lead a team of content marketers.

- GTM & launches - Develop and execute go-to-market strategies for product and feature launches.

- Analyst relations - Build this function from scratch. Identify the right analyst firms to engage and drive ROI from analyst conversations.

Key Qualifications:

- Minimum 10 years in B2B SaaS marketing, with at least one role where you owned a pipeline or revenue target with an allocated budget.

- Proven track record owning positioning, messaging, and sales enablement that moved pipeline.

- Built or scaled at least one channel - events/brand, SEO/organic, social/founder brand, or analyst relations.

- Hired and managed a team, including a mix of in-house hires and external agencies / contractors.

- Experience marketing to US buyers.

- Comfortable presenting to senior stakeholders and representing externally - events, webinars, analyst calls.

Good To Have:

- Early-stage experience - you have scaled something that already had traction.

- Experience marketing to CFO, Controller, or finance personas.

- Familiarity with billing, CPQ, revenue recognition, or adjacent fintech infrastructure.