Description:

Job Title: Head Marketing.

Location: Tapukara, Rajasthan.

Industry: Leading Automotive Manufacturer.

Eligibility: Only Japanese Nationals Can Apply.

Language Requirement: Native-level Japanese (English preferred).

About the Role:

The Head of Marketing will lead the overall marketing strategy, brand development, market intelligence, customer insights, and product positioning for a leading automotive brand.

This role requires deep understanding of Japanese customer expectations, global brand philosophy, and the ability to bridge Japanese HQ expectations with the Indian market landscape.

Key Responsibilities:

Marketing Strategy & Planning:

- Develop and execute comprehensive marketing strategies aligned with Japanese HQ vision.

- Drive brand positioning, product communication, and integrated marketing campaigns.

- Plan annual marketing budgets and ensure efficient deployment for maximum ROI.

Brand Management:

- Strengthen the brand's identity, ensuring consistency with global brand guidelines.

- Lead brand storytelling across digital, offline, and experiential platforms.

- Manage brand health metrics and drive improvement initiatives.

Product Marketing & Launches:

- Lead product communication strategy for new model introductions and updates.

- Coordinate with R&D, Sales, and HQ teams for product planning and positioning.

- Conduct competitor benchmarking and market research for product strategy input.

Market Intelligence & Consumer Insights:

- Monitor automotive market trends, customer preferences, and competitive landscape.

- Translate insights into strategic recommendations for marketing, sales, and product roadmap.

- Ensure regular reporting and alignment with Japanese HQ teams.

Digital & Campaign Management:

- Lead digital marketing strategy, social media, and online brand engagement.

- Supervise creative development, campaign execution, and performance analytics.

- Collaborate with agencies for content creation, media planning, and 360 campaigns.

Dealer Marketing Support:

- Strengthen dealer-level marketing programs, local promotions, and customer engagement activities.

- Provide guidance for local branding, signage, events, and customer experience initiatives.

- Ensure seamless integration of national marketing strategies at regional and dealer levels.

Cross-Cultural Coordination:

- Work closely with Japanese HQ for brand alignment, approvals, reporting, and collaborative projects.

- Act as key communication bridge between Indian marketing teams and Japanese leadership.

- Ensure adherence to global standards while adapting strategies for the Indian market.

Team Leadership:

- Lead and develop a marketing team across brand, digital, product, and market research functions.

- Drive creativity, innovation, and accountability across the team.

- Foster a culture of collaboration between marketing, sales, and product teams.

Key Requirements:

Eligibility:

- Only Japanese Nationals Can Apply.

- Native Japanese proficiency; strong English communication preferred.

Education:

- Bachelors degree in Marketing, Business Administration, or a related field.

- MBA or equivalent from a reputed institute preferred.

Experience:

- 15 to 22 years of marketing experience, ideally in the automotive industry or other premium consumer sectors.

- Prior exposure to Japanese brands, HQ coordination, and international markets is preferred.

- Experience in brand management, product marketing, digital marketing, and campaign leadership.

Skills & Competencies:

- Strong strategic thinking and brand-building capability.

- Deep understanding of Japanese customer expectations and global automotive positioning.

- Excellent leadership, communication, and cross-cultural management skills.

- Expertise in digital marketing, consumer analytics, and market research.

- Ability to manage large-scale projects and agencies.