Head Marketing : - The purpose of this job is to create a long term brand/ marketing strategy and communication plan. - New product launch presentation defining the product, its key USP, Marketing communication/initiatives, placement plan & sell through plan - Manage Life Cycle of new product to be introduced and - Provide inputs & suggest new product on the basis of Market demand & identified gaps basis competitive scenario. - Design the Packaging Strategy of the brand as per the decided category clearly stating the guidelines to be followed - Label/User manual/MRP stickers - Inventory Management : Tracking stock & suggesting corrective action in terms of liquidation plan for the models - Creating sales tools and collaterals. - Defining core Brand Values - Coordinate with Marketing agency to develop a robust Brand Strategy that defines the brand, objectives, stating the target segment, defining the role, Brand identity, positioning , Brand Guidelines & Brand character - Define and regularly measure brand score within channel / consume - Prepare written briefs for the creative development of various marketing initiatives in terms of Product Packaging, Branding, Collaterals & other innovative solutions keeping in consideration the Brand guidelines - Develop and execute marketing plans by distributors for states based on the sales plan in consultation with sales. - Coordinate & negotiate with Media Publication/Channels directly to ensure best deals for the company - Marketing Activities to weighed on the effectiveness in terms of return on investment (Sales/Visibility/Brand building) - Engaging the channel with innovative schemes/programs that build motivation to the sell - Write press releases, prepare information for media kits and develop and maintain company internet or intranet web pages. - Develop and maintain the company's corporate image and identity. - Manage special events such as sponsorships, new product launch, or other activities the firm supports in order to gain public attention through the media without advertising directly. - Draft speeches for company executives, and arrange interviews and other forms of contact for them. - Evaluate advertising and promotion programs for compatibility with public relations efforts. - Formulate policies and procedures related to public information programs, working with public relations agency. - Manage communications budgets. - Manage in-house communication courses and maintain archives - Observe and report on social, economic and political trends that might affect employers - Develop tools of trade in terms of Product catalogue, Product Pocket card etc. for the sales team/channel - Provide updates to sales team/business partner by mail/SMS in terms of New launches, product availability, product features & top selling model - Coordinate with the Agencies to develop and refresh new websites in terms of content and engagement - Search engine optimisation (SEO) - Keeping track of improvement in Ranking of company website on the search engine - Keeping tab of activities of the Digital agency in the social Media Platform & suggest areas of improvements - Work on achieving long milestones in digital media - Product strategy - Competition tracking & analysis to align marketing - Product gap analysis - Product & communication initiatives with the market requirements - Keep track of new product launches of competitors detail out the effect on current product line up - Tracking of Marketing activities in terms of ATL, BTL & schemes - New product launch - Competition comparison - Guiding team about the core values of system - Developing team member for next level - Ensure job clarity to all team member - Periodic review of team performance

Gurgaon/Gurugram

Head - Marketing - Appliances Firm 

Job Description for Head - Marketing - Appliances Firm  in Samvid Search in  Gurgaon/Gurugram for (12-22) years of experience. Apply Now!