Head - Marketing - Apparel

Role Overview:

As the Category Marketing Lead for our Sewing Machine division, you will serve as the strategic architect behind our market presence and product adoption in the Delhi NCR region. This role involves orchestrating the end-to-end marketing lifecycle, from deep-dive consumer insights to high-impact brand positioning.

You will work closely with cross-functional leaders in product development, sales, and supply chain to ensure our Sewing machine portfolio resonates with both professional and hobbyist segments.

Key Responsibilities:

- Define and execute the long-term category strategy to capture market share and drive sustainable revenue growth across diverse consumer segments.

- Lead the end-to-end product marketing roadmap, ensuring seamless launches that highlight unique value propositions to our target audience.

- Collaborate with sales and distribution teams to align marketing initiatives with regional demand patterns, ensuring optimal product availability and visibility.

- Analyze consumer behavior and competitive intelligence to refine brand positioning, ensuring our stitch machines remain the preferred choice in the market.

- Mentor and lead high-performing teams, fostering a culture of innovation and data-driven decision-making to achieve organizational objectives.

Required Skillset:

- Demonstrated expertise in developing comprehensive category management strategies that translate complex market data into actionable growth plans.

- Proven ability to lead large-scale brand and consumer marketing campaigns, with a strong track record of building brand loyalty and product awareness.

- Exceptional interpersonal skills, with the ability to influence senior stakeholders and align cross- functional teams toward a unified business vision.

- Strong analytical mindset, capable of interpreting market trends and consumer feedback to pivot strategies in a dynamic, high-stakes environment.

- Advanced communication skills, essential for articulating brand narratives and presenting strategic roadmaps to leadership and external partners.