Head - Marketing & Sales - Agri/Farm Equipment

About the role:

Our client is the Indian subsidiary of a European-owned industrial group and a leading global manufacturer of agricultural handling equipment, front-end loaders and implements for the tractor market. Under an ambitious growth plan, they are more than doubling revenue over the next decade and have restructured commercial leadership into two roles reporting directly to the CEO, one for exports and one for the domestic market. This is the domestic mandate.

What you'll own:

- Full P&L responsibility for domestic sales, pricing through collection

- Build, structure and scale a dealer network from its current base toward 100 dealers pan-India, with clear territory logic and performance standards

- Execute domestic OEM programmes with Indian tractor manufacturers, coordinating with the export organisation

- Build the marketing function from the ground up, including positioning, product literature, digital presence, farmer personae and launch plans

- Launch new service models, circular-economy offers and adjacent product lines

- Own the annual commercial plan, monthly forecast and CEO review cadence

Your team:

- An established, performing field organisation including Zonal Sales Managers, an after-sales lead with field technicians and a sales admin/back-office lead. You direct it; you don't build it from zero.

What we're looking for:

- 12 - 15 years in commercial roles, including 5 - 8 years leading a sales organisation with full P&L ownership

- Mandatory: a track record in agricultural equipment - tractors, implements, harvesting or handling equipment, or their distribution

- Demonstrated success building or restructuring a dealer network with measurable outcomes

- Experience structuring a marketing function within an industrial or equipment business

- Genuine interest in sustainability/circular business models - a delivered project is a strong plus

- Professional fluency in English and Hindi (field ops run in Hindi; group reporting in English)

- Operationally autonomous - able to earn an established team's confidence on the ground and comfortable saying no to the CEO or the group, with reasons